The results
60%
Increase In Total Conversions
568%
Increase In Conversion Rate Over 7 Months
292%
Increase In Qualified Website Visitors
JHA Australia has over 30 years of experience in forensic and structural engineering. They offer quality and cost-effective reporting across Australia for residential, commercial, government and industrial building projects.
The primary goal was to generate high-quality leads and track the ROI of their advertising efforts. The challenge was to target potential customers effectively in a competitive South East Queensland structural engineering market and improve the performance of a previously underperforming account.
JHA were looking for a way to receive consistent leads that would keep their workload filled up on top of referrals and organic reach. Since JHA already had an amazing website & SEO, we decided Google ads would be the right path to go down together.
Gravitate Digital used a combination of search ads and remarketing ads to effectively target the right audience segments and optimise conversions.
We collaborated with the JHA team to develop a comprehensive website funnel to improve the conversion rate for users coming from both paid ads and organic search.
We continuously monitored the performance of the ads and made adjustments as needed to optimise results.
The campaign resulted in a significant increase in website visits and conversions, as well as an increase in conversion rate, helping to increase the visibility and reach of the JHA brand in the South East Queensland community.
They used Google's Responsive Search Ads to drive lead generation for JHA, allowing the ad format to automatically adjust and optimise the ad's headlines, descriptions, and images based on real-time performance data. The results of the account saw a 292% increase in qualified website visitors, 60% increase in total conversions and a phenomenal 568% increase in conversion rate over 7 Months.
"Saxon and the team have helped with our online presence for the past two years and it has been always great to work with them. Always available to discuss our account and break the technical information down into laymen terms for us to easily understand.Highly Recommend their services to anyone."
- Rowen | General Manager
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Gravitate Digital helped JHA Australia, a leading structural engineering firm, generate consistent high-quality leads and track ROI with Google Ads.
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