We help you to scale your brand using Instagram ads. We are devoted to creating logic-based outcomes and generating a return.
We experiment intelligently with A/B split testing on our strategies, ads, copy, content, audience targeting & CTAs.
We do this all day, every day and have been passionately performing in the Instagram ads niche for over a decade.
We consolidate and build on our approach month on month together, with a laser focus towards the most needle shifting Instagram ads that convert towards your business goals.
Build Rich & New Audiences
Effective targeting is all in the data. You can not wing it. This phase is all about identifying who your audience is, their location, what they want to see and when they want to see it.
Using Instagram ads for top-of-funnel brand and product awareness is suggested for almost all brands we work with. Under the experienced management of GRAVITATE, we shift the needle on increasing your brand awareness and thrive by building rich and new customers. We narrow in on the customers and new audiences that are more likely to convert based on the data.
Grow subscribers & followers
When we have a clear marketing funnel and powerful value to provide customers, we can grow your first-party data (email and SMS lists) efficiently and at a very low cost per acquisition with Instagram ads.
Through split testing and optimisation, we find the most potent content and copywriting that generates the best quality subscribers and followers at a low cost.
Retarget prospects & nurture leads
Through social media advertising on Instagram, you can convert engaged audiences into leads by implementing retargeting ads at various stages of the customer buying journey.
Retargeting to prospects creates more marketing touchpoints for the customer. This encourages more engagement and interactions that over time, drive potential customers towards converting at the bottom of the funnel.
We track your socials and website on a very deep level. What this means is we can target particular products or services to the audience who showed the most interest in them. Whether that’s retargeting a recent visitor to the website, someone who's almost contacted you or added-to-cart but didn't check out, maybe even an upsell to an existing customer or reminding a customer who's no longer engaged that we've still go it!
Brand loyalty & customer retention
Maintaining brand loyalty amongst the crowded sea of competitors is challenging. Using Instagram ads can assist in retargeting to previous customers who are falling out of the funnel or simply to nurture engaged customers on what's new.
Instagram advertising can nurture leads by supporting the customer journey by targeting customers that are ready to convert.