The results
35.8%
Decrease In Average CPC
95.8%
Decrease In Average CPM
102.1%
Increase In Clicks
Based on the Gold Coast, Five by Five is Australia’s highest-rated WordPress web design agency with an award-winning history.
With more than 217 5-star reviews and over 3,500 web projects completed, Five by Five delivers beautiful web solutions that are geared around getting results for clients.
With the explosion of website design agencies over the past few years (and particularly during COVID lockdowns), the online marketplace for businesses looking to upgrade their website is flooded with new arrivals and big promises.
The result has also seen a “race to the bottom” in terms of price but also (sadly) service delivery.
Building a new website is an extensive project that requires expertise across a range of disciplines, and most new agencies clamouring for business are quick to make promises they eventually can’t keep.
In the midst of this competition, Five by Five has patiently cultivated its expertise and premium service offering, while steadily growing through a strong referral base and new leads through its own SEO efforts. Poised for expansion, Five by Five approached GRAVITATE Digital for support in accelerating its growth curve and national reach through paid advertising.
With a premium service offering, Five by Five was focused on attracting quality businesses and organisations that wanted to work with an established and leading agency to upgrade their existing website.
Our initial focus was to assist Five by Five by refining their Google Analytics data and Google Tag Manager conversion tracking. They understood the importance of maintaining a clean data pipeline so we could be sure that all growth was measurable and that new customer leads could be attributed to the right source.
We progressed into building out a range of Google Ads across both Search, Video and Cross-Network platforms, with a particular focus on South-East Queensland. Over time as these campaigns developed traction we expanded to a full suite of ads targeting the Eastern seaboard of Australia.
Simultaneously, to compliment these “bottom of funnel” ads, we rolled out a range of brand awareness and video view ads across Meta in order to build their national presence and email marketing list. A range of free resources were offered, which continue to be updated and refreshed as they reach their natural fatigue points.
The result of our work together is that our ad targeting has become extremely refined for the best-converting enquiries. This means fewer “tire kickers”, a more refined and high-converting sales process, and a strong awareness of where marketing budget is most likely to generate results.
With slick, evergreen, top-of-funnel feeder campaigns running on Meta for brand awareness, and highly relevant ads on Google for the most genuine of enquiries, we’ve constructed an inbound marketing funnel that generates business 24/7 on repeat. With time our results only continue to improve, as we’re expanding our reach into larger markets and constantly testing new creative.
Getting the word out to Australia with Google and Meta Ads.
Reducing cost per conversion and increasing lead volume.
Lilly Pilly Collection's advertising campaign leverages Google and Meta ads to amplify its sustainable fashion ethos, aiming to attract eco-conscious consumers and nurture a cycle of repeated engagement and purchases within its digital ecosystem.
SEO notably lead to an increase in quality traffic to the site, which saw an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market. However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
Tint-a-Home, Queensland's leading window tinting service provider with over three decades of industry experience, embarked on a strategic collaboration with GRAVITATE Digital in early 2022. The primary objective was to harness the power of digital advertising through Google Ads support during a period of reduced business activity.
Inspire Accountants achieved an influx of registrations and a 44% reduction in the cost per registration for their online Save Tax Workshop, utilising a multi-channel approach through Facebook & Instagram to reach a wider audience and drive registrations.
The May campaign resulted in a significant influx of high-margin product sales for CPAP Specialists. Google CPC remains a cornerstone of the strategy, contributing to more than 66% of all conversions for the business.
GRAVITATE Digital generated consistent high-quality leads for One Source Flooring, a company that specialises in the competitive carpet and flooring industry, through the effective use of Google Ads.
The Service Centre's objectives for their Google Ads account were to drive quality traffic that converts to new leads, such as phone calls, emails, or online bookings, for their two mechanic shops.
Gravitate Digital helped JHA Australia, a leading structural engineering firm, generate consistent high-quality leads and track ROI with Google Ads.
Christmas/Boxing Day Sales
Reducing cost per conversion and increasing lead volume
Reducing cost per conversion and increasing lead volume with Google Ads.
Reducing cost per conversion and increasing lead volume with Google Ads.
The launch of paid advertising for MegbyDesign with a multi-channel approach across Google, Facebook, and Instagram. The brand partnered with GRAVITATE Digital to achieve its goal of growing its online presence.
Visage Building Group designs and constructs commercial and industrial buildings as well as facade refurbishments and fit-outs. The building group partnered with GRAVITATE Digital in 2021 for digital advertising support and lead generation to build a renowned reputation in delivering design and build solutions to Brisbane, Ipswich and surrounding regions.
Brookfarm's e-commerce sales and advertising strategy focused on introducing new customers, maintaining brand awareness and ensuring consistent buying cycle behaviour throughout the sales pipeline. Brookfarm partnered with GRAVITATE Digital in 2021 with the goal of expanding their brand awareness Australia-wide and becoming a well-known household name.
For this campaign, Suncoast Fresh were looking to drive new audiences to purchase a new product offering and to be able to measure the results of their ad spend.
AJ Building & Restoration recognised the importance of a strong online presence to be able to deliver their services efficiently to people in need. They partnered with GRAVITATE Digital to establish a robust digital strategy and spread their message for all things building and restoration.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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