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Advertising
Since its inception, Google Ads has dominated the search engine space. It is a powerful way to get more customers through your door, figuratively and literally. If set up correctly, every click and conversion can be tracked with granular attribution.
Our Google Ads management begins with end-user profiling. We also come to the table with a respect and an acknowledgment of your direct competition. Not only do we take the time to really understand your industry and who the different players are, we deep dive into all historical ads data.
This analysis translates valuable trends that will guide our strategy. As a specialised Google Ads agency, we have meticulous attention to detail, we'll construct campaigns that maximise profitability and are scaleable.
In today’s abundant world of tech, the integration of search is more complex than ever. First-page impression share can be difficult, particularly when there's a lot of competition. Sometimes businesses will find they don't even appear on their brand name. This is where Google advertising plays a paramount role in scaling your business growth.
Let us help you harness the power of psychology and digital marketing to drive success for your business - contact GRAVITATE today to learn more.
We scale your brand. We are devoted to creating intelligent, unique outcomes and generating a return.
We experiment intelligently with A/B split testing on our strategies, ads, copy, content, audience targeting & CTAs.
We do this all day, every day and have been passionately performing in this niche for over a decade.
We consolidate and build on our approach month on month together, with laser focus towards the most needle shifting ads that convert towards your business goals.
There are various formats of Google advertising. Some are text-based or display ads as well as product listing ads which are more visual. Product-based advertisement formats allow the audience to see important information at a glance, such as images of their searched product, price and reviews.
Our team develop a holistic search framework to capture all. It’s not enough to focus on your products and product-specific keywords alone. Consumer psychology is key. What is your consumer search that’s related to your brand? How do they refer to the actual thing that you’re selling? We also anticipate competitors and non-brand products to capture all intent keywords. With our team, we can dominate search real estate.
We're visual creatures and we all heavily rely on visual cues. Advertising on the display network can help capture attention earlier in the buying cycle. We can reach people worldwide across millions of websites and apps, and on Google-owned platforms (YouTube and Gmail). This allows us to expand your reach beyond just Google Search.
We help you list your product inventory so your products show up for an audience actively searching for products like yours. Empowered by a specific advertising objective we can find more converting customers and drive more value with a 'Performance Max' campaign, this is the new goal-based campaign type that accesses all of their Google Ads inventory from one single campaign. Designed to complement your keyword-based Search campaigns.
Whether you’re looking to re-market to your website visitors, reach a different audience, or both, advertising on Youtube can assist you with reach and to generate brand awareness. With YouTube, you can use a variety of ad types like pre-roll, skippable and non-skippable ads, bumper ads, and sponsored cards. With a wide variety of targeting methods available, such as demographic, interests, placements, and re-marketing lists, we can reach specific or niche audiences based on who they are and what they're interested in.
Onboard & Strategy
Deep dive, historical analysis, access, setup & strategy development.
Ongoing Management
Split testing, budget control, statistical analysis & ongoing optimisations.
Reporting
Fluid reporting, monthly success & strategy meetings.
Saxon and his team setup new Google ads and fixed up our conversion tracking - enabling an immediate increase in traffic to our website.
I would absolutely recommend Gravitate and Saxon (he’s also a top bloke and not one of those 'salesy' web agency salesmen).
Saxon and the crew at Gravitate Digital have been soo helpful with their paid ads consulting service. It has been an excellent experience to work with Saxon. His knowledge and expertise around paid ads (Google Ads in particular) is exceptional.
There's not enough stars to give or "good" related buttons to for me to check in relation to my experience with Saxon and his Gravitate team. I'd have no hesitation in recommending Saxon and I'm now finding more things I'd like Saxon and his team to work on within my business.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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