Frequently asked Questions

Get the answers to our most frequently asked digital marketing questions  here.

Gravitate Digital Paid Advertising Agency

Working with a digital marketing agency

How is Gravitate Digital different from other marketing agencies?

Tailored for you

As a leading Australian digital marketing agency, we strategise, prioritise and customise solutions for you and your brand. We do not cookie cutter our marketing approach. A beautiful thing about the vast digital space is that we have the opportunity to perform digital marketing worldwide with businesses of all shapes and sizes. With every relationship, we always start with a discovery call to listen to you and your story. We learn about your brand, your customers and about the leaders and the team driving the brand. This teaches us how we can best partner with you on your digital marketing efforts.

Open and authentic reporting

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know what to replicate or improve next time?

One of the reasons GRAVITATE Digital exists is because we love transparency. We love the good, the bad and the ugly data as it’s all useful in helping us pivot and refine our approach as the digital landscape changes. It’s all of this information that teaches us. Therefore, we make sure our reporting is measurable, it’s meaty and it includes all the good and the not so good so that you are holistically informed. This also means that we, as a combined team, make the best decisions together to grow your brand.

Your success is our success

We truly care about our clients. We don't have one person looking after 50 accounts and have never dreamed of growing our business in that direction. We've put together a team of innovative players, strategic thinkers and hybrid paid advertising technicians.

We wear out keyboards faster than a keyboard warrior with our time in the accounts we manage. We often sneak a sunset or sunrise surf in and invent all the best excuses to plan the next snowboard or hiking trip with friends and family. This balance of prospering and play keep us tapped into the real world, whilst nurturing a genuine curiosity to keep current in the ever-evolving digital space.

Digital marketing

Paid advertising

What is Pay Per Click Advertising?

Pay Per Click Advertising (PPC) is a digital marketing strategy where advertisers pay a fee each time someone clicks on one of their ads. In this type of advertising, businesses bid on specific keywords or phrases that they want their ads to appear for when someone searches for those terms on search engines like Google or Bing. When a user clicks on the ad, the advertiser is charged a fee based on the bid amount.

PPC advertising works by allowing businesses to bid on specific keywords or phrases that they want their ads to appear for when someone searches for those terms on a search engine. Advertisers set a maximum bid amount that they are willing to pay for each click on their ad. When a user searches for a term that matches the advertiser's chosen keywords, an auction takes place to determine which ads will appear on the search engine results page (SERP). The ads that win the auction are displayed on the SERP, and the advertiser is charged a fee each time someone clicks on their ad.

PPC advertising offers several benefits for businesses looking to promote their products or services online. One of the biggest advantages of PPC advertising is that it allows businesses to target their ads to specific audiences based on factors such as location, demographics, and search behaviour. This can result in a higher return on investment (ROI) compared to other forms of advertising. Additionally, because businesses only pay when someone clicks on their ad, PPC advertising can be a cost-effective way to reach potential customers and drive website traffic.

While PPC advertising offers many benefits, there are also some potential drawbacks to consider. One of the main concerns with PPC advertising is the cost, as businesses can quickly spend a lot of money if they do not manage their campaigns effectively. Additionally, because PPC advertising relies on keywords and bidding, it can be highly competitive, with top ad positions going to the highest bidders. This can make it difficult for small businesses with limited budgets to compete with larger businesses.

Email marketing

Social media marketing

SEO  and website optimisation

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