Tailored for you
‍
As a leading Australian digital marketing agency, we strategise, prioritise and customise solutions for you and your brand. We do not cookie cutter our marketing approach. A beautiful thing about the vast digital space is that we have the opportunity to perform digital marketing worldwide with businesses of all shapes and sizes. With every relationship, we always start with a discovery call to listen to you and your story. We learn about your brand, your customers and about the leaders and the team driving the brand. This teaches us how we can best partner with you on your digital marketing efforts.

Open and authentic reporting
‍
Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know what to replicate or improve next time?

One of the reasons GRAVITATE Digital exists is because we love transparency. We love the good, the bad and the ugly data as it’s all useful in helping us pivot and refine our approach as the digital landscape changes. It’s all of this information that teaches us. Therefore, we make sure our reporting is measurable, it’s meaty and it includes all the good and the not so good so that you are holistically informed. This also means that we, as a combined team, make the best decisions together to grow your brand.

Your success is our success
‍
We truly care about our clients. We don't have one person looking after 50 accounts and have never dreamed of growing our business in that direction. We've put together a team of innovative players, strategic thinkers and hybrid paid advertising technicians.

We wear out keyboards faster than a keyboard warrior with our time in the accounts we manage. We often sneak a sunset or sunrise surf in and invent all the best excuses to plan the next snowboard or hiking trip with friends and family. This balance of prospering and play keep us tapped into the real world, whilst nurturing a genuine curiosity to keep current in the ever-evolving digital space.

GRAVITATE Digital's head office is in beautiful Cabarita Beach on the Northern New South Wales coast, just south of the Gold Coast and north of Byron Bay.

We don’t put boxes or borders around our team. Mind boggling creativity requires flexibility and since we work from our computers, our team has the ability to work anywhere in the country. This also enables us to work with clients in almost every location around the globe.

Simply put, communication is the exchange of information. Communication is as easy as ever in the digital world we live in, whether via social media, email, video calls or text messaging.

At GRAVITATE, we believe that communication is vital in what we do as it allows our team and clients to operate smoothly in working towards the same goal.

GRAVITATE ensures that we use many forms of communication to build a relationship of trust and commitment with you.

This varies depending on the size of an agency and what the agency tends to specialise in. Here is a list of roles commonly found in a digital marketing agency:
‍
Account Manager
As a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.

Graphic Designer UI Designer
This is someone who specialises in user friendly website design.

Copywriter
A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.

We are invested in the success of our clients, tailoring bespoke, intelligent and high quality outcomes.

Digital Marketing is all about teamwork, and as the saying goes - it makes the dream work!

Here at GRAVITATE, we want to work alongside you in this awesome journey in scaling your business. We see success in your success, and are with you every step of the way.

Digital Marketing is what GRAVITATE specialises in! Simply put, it is all marketing efforts that use the mighty power of the internet or electronic devices to reach current and prospective customers and clients.

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. It is the process of promoting products or services to reach an audience using the internet.

In contrast to traditional marketing such as radio, TV, print and film, digital marketing typically refers to marketing campaigns delivered on a computer, phone or tablet through a variety of channels such as social media posts, Facebook ads, Instagram ads, Google Ads, apps, websites, blogs, social media, email and online content, to name a few.

At GRAVITATE, we believe that advertising your business online is crucial to growth and can often be more cost effective than traditional marketing efforts.

Digital marketing allows for use of countless techniques and resources to reach a specific audience amongst the whopping 4.7 billion people that use the internet! Now that is an audience if we’ve ever seen one!

At GRAVITATE Digital, we partner with businesses to scale their brands with paid advertising using the power of the digital world, so we can help you reach your niche in that huge 4.7 billion audience.‍‍

In modern day business, businesses, big or small, leverage digital channels such as search engines, social media, email and other websites to reach a wide audience in a cost-effective way. Perks! Digital marketing is also measurable so aligning money with results is helpful in deciding where to invest.
‍
Tell me how often were you on your phone today? Digital marketing helps you to connect with a target audience and build a brand community. Digital marketing can be exponentially more cost effective than traditional marketing in terms of reach.

Ultimately, the answer to whether your business would benefit from digital marketing is, let's test it!

We won't know until we setup and run some campaigns together to learn what return on investment we will see. You don’t have to replace your traditional marketing efforts with digital methods. Digital marketing is another string to the bow.

Digital marketing is a broad space. Depending on whether it's project work for email automations, a website build or retainer work with ongoing paid ads, they will all have pricing to suit. For accurate pricing with GRAVITATE Digital, please reach out to us.

Omni-channel marketing refers to strategies where businesses promote products and services across more than one channel, device or marketing platform. For example, Facebook and Instagram Ads (Meta), LinkedIn Ads and Google Ads, laptop devices and mobile devices.

Omni-channel marketing initiatives use multiple channels to work together to reach customers at various stages in the digital marketing funnel to deliver a targeted, strategic and consistent customer experience across platforms and the customer journey.

It is this unified customer experience that sets omni-channel marketing apart from multi-channel marketing. The focus is on providing a seamless customer experience across all channels, increasing the chances of converting them into a lead or purchase.

The most common channels used include email, social media, website, and direct mail. Effective omni-channel marketing is no easy feat. A considered omni-channel marketing strategy is important to maintain  consistent messaging, visuals, and positioning statements across all channels, platforms, and devices. The strategy should aim to deliver a seamless brand experience across channels.

‍Analytics. Not the first thing that comes to mind when you think marketing. At GRAVITATE, we firmly believe that measuring the effectiveness of marketing initiatives and responding to the discoveries is paramount to a successful marketing strategy.

Most digital marketing tools have their own built in analytics tools and can be fairly robust. Take Google Analytics for example. It is important however, to look at analytics from all initiatives both holistically and granularly to determine whether marketing strategies are effective and to inform trends and optimisation strategies.

Another important element is ensuring the data you're reporting on is accurate! It's amazing to see the amount of businesses who have not set up their marketing analytics accurately and have been using incorrect analytics to guide them.

Accurate analytics is key!

Brand Awareness is the recognition of a business, product or service. The higher the rate of brand awareness, the easier it becomes to reach specific goals.

Our clients are crucial and mean the world to us. So in turn, we use brand awareness to study and recognise the entire business. This helps us understand how we can work together to support business growth. Just ask any of our clients - we take pride in understanding every little detail about their business! After all, our client success translates to our success.

‍In today's saturated digital space, it's becoming harder to reach audiences and make an impact. Cue Content Marketing. This marketing tool focuses on helping reach a target audience with appropriate, brand consistent, authentic and valuable content.

Content marketing is a long term strategy that involves planning, creating and sharing carefully curated content to reach a target audience. Effective content marketing usually involves high-quality, consistent content and storytelling. Everyone remembers a great story right! This tool is pretty broad and can work in conjunction with other marketing pillars.

We have listed a few below:
‍
- Blogs
- Podcasts
- FAQs
- Opinion posts
- Social media
- Video
- Paid ad
- Infographic

Content marketing for a brand can help to bolster:
‍
- Brand Awareness
- Conversions
- Building strong relationships with customers
- Customer loyalty
- Reach
- Barriers to purchase
- Brand community

Content marketing might not render results for every business but with the right strategy and research it can be a powerful tool.

Did you know:
Content marketing brings in 3 times as many leads as traditional marketing and costs 62% less.
- HubSpot

A digital marketing funnel is a representation of the full journey of a customer from first awareness of a product or service, through to purchase or lead conversion and loyalty.

The funnel is used specifically to gain insight around how a customer acts, and what leads them to making their final decision. No customer looks at a product or service and instantly wants to buy it, but rather there is an extensive process behind a purchase, used by marketers to understand the type of content, action, communication and nurture needed at each stage to help convert a customer and eventually a brand ambassador.

Understanding the digital marketing funnel is essential to envision growth!

Inbound Marketing is a term that was invented by HubSpot. Here’s what they have to say about it: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have”.

Think of outbound marketing as the television advert that interrupts your TV show, regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.

Optimisation in the GRAVITATE Digital world is the process of constantly changing and updating the marketing levers of in a business to enable better results. To put it simply, optimisation is used to collect, digest and interpret data to analyse whether a marketing initiative is working or not and why. Data is constantly being created, so it is important to pay close attention to any changes that may follow!

‍At GRAVITATE Digital, we use SMART goals in all aspects of our business. From internal team career goals to client marketing campaigns. You'll hear us harp on about them so we thought we’d share the psychology behind why we love using them.

SMART goals are a set of criteria that can be used to create goals. The criteria helps to clearly define what a successful goal looks like and how to get there. This ultimately means you are more likely to stay on track to achieve your goals.

SMART is an acronym for:
‍
S - Specific
M - Measurable
A - Achievable
R - Relevant
T - Time-based

Implementing videos to market a business is a great tool to connect with customers visually. Currently, Youtube is the most popular video platform with 2.6 billion users. Videos make information you want to relay to a customer easy and informative, and a great way to show that you care.

Videos can also be posted on most digital platforms such as email, on a website, TikTok, Instagram or Facebook.

Through this, you are creating content not just for one platform, you can reuse the content anywhere you like!

Facebook Ads are paid ads that a business can place on both Facebook and Instagram (Meta Ads). These ads are targeted at specific demographics and criteria specified in an ad set up. Ads can take many forms, from shopping ads, to lead generation ads.

‍According to Facebook, there are over two billion (YES BILLION) active users that use Facebook every month. So it goes without saying that you will be able to find and reach an appropriate audience with Facebook Ads.

Set up and optimised appropriately, Facebook Ads can help to increase:
‍
- Brand awareness;
- Purchase conversions;
- Scaling and website retargeting; and
- Conversion funnel optimisation.

GRAVITATE Digital partners with a number of clients to manage their Facebook Ads. We take the time to learn your business, your brand language and story, weaving in our own digital expertise seamlessly with your brand and team.

Niche but potent, we are big on data. We master the art of turning abstract numbers and data into personalised and out-of-the-box ideas.

Google Ads is Google's online advertising platform and works under a pay-per-click (PPC) model. At a simplistic level, this is where you have to pay every time a visitor clicks on an ad. Advertisers bid to display advertisements, service offerings, product listings, or videos in relevant Google Search results and on non-search websites.

Similar to Facebook Ads, Instagram Ads are paid ads that a business can place on Instagram. Instagram ads are managed under Facebook’s Ad Manager (Meta Ads).

These ads are targeted to specific demographics and criteria specified in an ad set up. As such, it is important to understand the business at a granular level and the target audience.

At GRAVITATE, we believe that covers the widest range of demographic, whereas Instagram is generally catered towards a younger audience. Both platforms make it easy to set goals and objectives from the start. If you are an eCommerce business, Instagram Ads are an amazing way to reach a target audience!

Pay Per Click Advertising (PPC) is a digital marketing strategy where advertisers pay a fee each time someone clicks on one of their ads. In this type of advertising, businesses bid on specific keywords or phrases that they want their ads to appear for when someone searches for those terms on search engines like Google or Bing. When a user clicks on the ad, the advertiser is charged a fee based on the bid amount.

PPC advertising works by allowing businesses to bid on specific keywords or phrases that they want their ads to appear for when someone searches for those terms on a search engine. Advertisers set a maximum bid amount that they are willing to pay for each click on their ad. When a user searches for a term that matches the advertiser's chosen keywords, an auction takes place to determine which ads will appear on the search engine results page (SERP). The ads that win the auction are displayed on the SERP, and the advertiser is charged a fee each time someone clicks on their ad.

PPC advertising offers several benefits for businesses looking to promote their products or services online. One of the biggest advantages of PPC advertising is that it allows businesses to target their ads to specific audiences based on factors such as location, demographics, and search behaviour. This can result in a higher return on investment (ROI) compared to other forms of advertising. Additionally, because businesses only pay when someone clicks on their ad, PPC advertising can be a cost-effective way to reach potential customers and drive website traffic.

While PPC advertising offers many benefits, there are also some potential drawbacks to consider. One of the main concerns with PPC advertising is the cost, as businesses can quickly spend a lot of money if they do not manage their campaigns effectively. Additionally, because PPC advertising relies on keywords and bidding, it can be highly competitive, with top ad positions going to the highest bidders. This can make it difficult for small businesses with limited budgets to compete with larger businesses.

When a potential customer visits a site and leaves, retargeting ads provide that business with the ability to deliver retargeting ads to that potential customer again. The goal here is to not do this in a pesty way, but rather in a smart, authentic and quality driven way that invites the potential customer back to the website in a smooth flow, to make a sale or help build the brand's community.

Most potential customers have a short attention span on a new website they visit. Often, a potential customer needs a few touch points before they purchase (cue marketing funnel). If a potential customer needs to think about a purchase or just doesn’t have the time to check the brand out for long, retargeting ads can remind them of the brand and encourage them back to learn (and shop) more.

Social media… the one we've all heard about and fill far too much of our time with.

#popular

In all seriousness though, being active on social media is a bumper tool in a brand's belt. Social media marketing is the use of social media platforms such as Facebook, TikTok, Instagram, Facebook, LinkedIn and Pinterest to connect with a target audience and nurture a brand community.

Organic and paid social media marketing both have their place in what is now a saturated and algorithm driven environment. Don't be afraid to try paid advertising teamed with an appropriate strategy.

Social Media Marketing should be paired with a realistic social media strategy and a plan to guide content, engagement and paid advertising; coupled with regular reflection on the results.

Similar to the other social media platforms, you can now also implement paid ads on TikTok. Since its inception in 2016, TikTok has become one of the highest growing social media platforms with more than 1 billion active users. It is clear the social media giant sees the potential in marketing on their platform, introducing TikTok for Business where a business can set objectives, outline their budget and review campaign settings with ease.

At GRAVITATE, we are more than happy to guide you through how to get set up on TikTok, as we believe the platform will only increase in popularity and use over time.

Email has the ability to reach audiences personally at scale. No list of potential customers is more potent than your email marketing list and is why email marketing continues to be one of the most effective marketing strategies.

Did you know, there are 3.9 BILLION daily email users! (Statista, 2020). Email marketing can play an integral role in a marketing strategy. It is a fantastic tool to:

- Keep customers informed and engaged between purchases;
- Create personalised and value driven content;
- Generate traffic;
- Brand Awareness;
- Building relationships;
- Collect feedback;
- Lead generation; and
- Give customers that little nudge to click "purchase" on their abandoned cart.

Emails have an increased rate of impressions on new and existing customers compared to social media. Why? People aren’t dealing with an algorithm! When an email is sent to an inbox, an impression is made. Your business has now planted a digital seed in their mind. With so many users and successful results, it's important to build a strong email marketing strategy.

Note, when working with emails, it is necessary to be aware of national (and international) email regulations when it comes to sending out marketing emails and managing email lists.

Marketing automation is technology that can automate marketing activities. Marketing automations are typically used for repetitive tasks such as email marketing. Examples of marketing automations include automatic email welcome series or survey & feedback emails.

Automation can not only provide efficiency, it can also enable the ability to reach more customers with a highly personalised approach and experience.

Firstly, its important to focus on the social media platforms with the most active users. These include Facebook, YouTube, Instagram, Twitter and LinkedIn.

Next, determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?  What does their customer journey look like?

Is email marketing still effective?  Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Facebook? Aim for once a day and definitely no less than 3 times a week.

‍Instagram? Once or twice a day.

‍LinkedIn? At least twice a week and no more than once per day.

‍Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case.  

“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel

This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.  

Likely you know what hashtags are by now, but just in case we will remind you. Hashtags are used as words or phrases that link to a specific topic or category, in which lies content all about that specific topic.

For example, if you wanted to search for Fiction Books, you could use #FictionBooks as a way of searching for a good Fiction Book recommendation. Similarly, you could post a discussion with the hashtag #FictionBooks to display the type of book you're reading so others may find it.

Hashtags help make specific topics discoverable amongst the vast sea of the internet, which is full of unlimited information.

Live Streaming is the process of using an option to portray a live video on a range of social media platforms. It is live and raw video content that helps businesses interact with their customers and is a great way to gain feedback, ask questions, interact with users and gain a scope of who customers are. Live streaming is also a great way of gaining a new audience and introducing people to a brand or promote customer loyalty.