Pinterest Ads Agency | Pinterest Advertising

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STRATEGIES

FOR

GROWTH

Our Approach

It's about problem-solving solutions and strategising the success of measurable data. We are a team of thinkers, strategists, and brand matchmakers. Niche but potent, we are BIG on data.

We have mastered the art of turning abstract numbers and problematic data into digestible opportunities to share with you. We action these out-of-the-box ideas and solutions, measure and innovate again. As consumer psychologists, we love statistics and exploring customer behaviour. This data drives our decision-making together to grow your brand.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know where to go next? One of the reasons GRAVITATE exists is we love transparency in data. We love the good, the bad, the ugly data. It’s all useful in helping us pivot and refine our approach together to compound the wins and avoid the pitfalls.

Our reporting shared with you is complete, and measurable using industry-leading reporting software to culminate the data points from various marketing initiatives. This provides us all with the full picture of performance. We then drill down into best-performing ads, copywriting, creative, audiences and more, performance fluidly displays in a central GRAVITATE reporting link. See results daily, weekly or monthly. Compare time periods. See our ongoing work in real-time on mobile or desktop.

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We are enterprise ecommerce veterans and our team is formally trained in psychological science, accounting, project management and marketing (just to name a few).

Our techniques and knowledge have grown garage startups into cult following ecommerce stores with warehouses across the globe.

We pride ourselves on delivering needle shifting business growth consistently and with passion and care. We thrive when tailoring our marketing techniques to each unique brand we work with. Our team have first hand success growing international ecommerce brands into household names and local service businesses into multi-million dollar franchises and love to share our knowledge with you in our working relationship.
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In the digital marketing space, what worked yesterday, won't work today. Paid advertising is changing daily, so we maintain a deep and ever evolving love of learning more in digital marketing, via ongoing weekly team development. This is systemised through weekly internal and external coaching, workshops and mentorship.
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With our team tapped into the vein of digital marketing and a proven history of scaling brands with our digital marketing methods; we have a humble confidence, a genuine passion and relentless devotion to generating accurate outcomes that promote growth for your business.
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We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month. We are approachable and accessible and give you our direct phone and email for ease of accessing us.

We provide official monthly reporting in the first week of each month, where we speak strategy after reviewing the data we speak through. This is usually complemented with a monthly Zoom meeting for 30-1 hour.

Busy one month and still want a thorough update? We can provide video recordings via email to summarise performance and speak through our results. If you need help or a GRAVITATE team mate, we're a call away during business hours and an email away 24/7.
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We are devoted to creating intelligent, unique outcomes and generating return for your business. With our powers combined and the Captain Planet theme song playing in our heads, we synergise with your business, generating transactions and leads in a seamless, long term, prosperous and in brand approach.
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Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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We take the time to learn your unique brand language, style and story; weaving in our own digital expertise seamlessly with your brand.

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What our clients are saying

"If you are after the best Digital Marketing team look no further!!

Saxon has been instrumental in helping me create a launching platform for my new business, his knowledge of marketing and advertising strategies are invaluable.Thank you Saxon for all of your support."

Eulanda - Business Owner

"These guys really know Digital Marketing. Saxon has prepared the most comprehensive website and social media audit I have ever seen.

The level of detail is incredible and we are now armed with a living document that will Gravitate our business to the next level."

Steve - Business Owner

"A wonderful experience working with GRAVITATE. The team are incredibly knowledgeable and pro active in strategising and nailing a digital campaign. Saxon genuinely took the time to understand our business and offer invaluable guidance.As a company we feel more confident in navigating the digital world and knowing GRAVITATE will be supporting us in every step of the way."

Wrapt - Business Owner

FAQ

What sets GRAVITATE apart from other Pinterest advertising agencies?

GRAVITATE Digital uses data and expertise to create a personalised approach for each client, experimenting intelligently with A/B split testing on strategies, ads, copy, content, audience targeting and CTAs to achieve the best results. We consolidate and build on our approach month on month, with a laser focus on the most effective Pinterest Ads that drive conversions towards your business goals.

How do you ensure maximum efficiency in your Pinterest campaigns?

GRAVITATE Digital use data and analytics to inform every aspect of our approach, from targeting to ad copy. We also follow a strategic approach that focuses on targeting the right audience with the right message. This includes conducting thorough audience research where we start by identifying your target audience and conducting research to understand their interests, behaviours, and preferences. This helps us to create campaigns that are highly targeted and resonate with your audience. We then work with you to develop compelling and eye-catching creative that aligns with your brand and messaging, and is designed to capture the attention of users and drive engagement and conversions. We continually optimise campaigns for performance using robust analytics and reporting tools. By continually testing and refining our approach, we work to make your campaigns deliver the best possible results.

How do you approach audience targeting for your Pinterest campaigns?

As a Pinterest Ads agency, we take a strategic and data-driven approach to audience targeting for our campaigns. We work with you to identify your target audience, conduct research to understand their demographics, interests, and behaviours, and use Pinterest's robust targeting tools to develop a focused strategy. We continually test and refine our approach, using analytics and reporting tools to monitor campaign performance and optimise our targeting to ensure that we are reaching the right audience with the right message. By following this approach, we can help you achieve your marketing goals and drive growth for your business through effective audience targeting on Pinterest.

What is Pinterest Ads and how does it work?

Pinterest Ads is a form of paid advertising on the social media platform Pinterest. It allows businesses to create sponsored content, in the form of pins, to reach a specific audience based on interests, behaviours, search keywords and other demographics and drive traffic and conversions. When a user scrolls through their Pinterest feed, they will see ads alongside organic content. Businesses can choose from a range of ad formats, including Promoted Pins, Promoted Video Pins, Carousel ads, and more. These ads are designed to be highly engaging and visually appealing, capturing the attention of users and driving engagement and conversions. Advertisers can set a variety of targeting options, including demographics, interests, behaviours, and keywords, to ensure that their ads are shown to the right audience. They can also track ad performance in real-time, monitoring key metrics such as impressions, clicks, and conversions.

How can Pinterest Ads benefit my business?

Pinterest Ads can benefit your business in a number of ways. Firstly, it provides a unique opportunity to reach a highly engaged audience of over 400 million users who are actively searching for inspiration and ideas. This presents a powerful opportunity to engage with potential customers and raise brand awareness. In addition, Pinterest Ads can help drive traffic to your website. With a range of ad formats available, including Promoted Pins and Promoted Video Pins, businesses can showcase their products and services in a visually compelling way that captures the attention of users and encourages them to click through to the business's website. This can be particularly effective for businesses in visually-oriented industries such as fashion, home decor, and food. Another benefit of Pinterest Ads is the ability to target specific audiences based on interests, behaviours, and keywords. This allows businesses to reach the right people with their ads, ensuring that their message is seen by the people most likely to be interested in their products or services. Pinterest Ads can be a highly effective way to promote your business, raise brand awareness, and drive traffic and conversions to your website.

How do I know if Pinterest Ads is right for my business?

Pinterest Ads can be a great fit for businesses in ecommerce, service, fashion, home decor, food, and beauty, property development, and for businesses operating locally, nationally and globally. If your business is looking to reach a visually driven and highly engaged audience, Pinterest Ads may be a good option. Our team of digital marketing specialists can help you determine if it is the right fit for your business.