We help you to scale your brand using Meta ads. We are devoted to creating logic-based outcomes and generating a return.
We experiment intelligently with A/B split testing on our strategies, ads, copy, content, audience targeting & CTAs.
We do this all day, every day and have been passionately performing in the Meta ads niche for over a decade.
We consolidate and build on our approach month on month together, with a laser focus towards the most needle shifting Meta ads that convert towards your business goals.
Effective targeting is all in the data. You can not wing it. This phase is all about identifying who your audience is, their location, what they want to see and when they want to see it.
Using Meta ads for top-of-funnel brand and product awareness is suggested for almost all brands we work with. Under the experienced management of GRAVITATE, we shift the needle on increasing your brand awareness and thrive by building rich and new customers. We narrow in on the customers and new audiences that are more likely to convert based on the data.
When we have a clear marketing funnel and powerful value to provide customers, we can grow your first-party data (email and SMS lists) efficiently and at a very low cost per acquisition with Meta ads.
Through split testing and optimisation, we find the most potent content and copywriting that generates the best quality subscribers and followers at a low cost.
Through social media advertising on Meta, you can convert engaged audiences into leads by implementing retargeting ads at various stages of the customer buying journey.
Retargeting to prospects creates more marketing touchpoints for the customer. This encourages more engagement and interactions that over time, drive potential customers towards converting at the bottom of the funnel.
We track your socials and website on a very deep level. What this means is we can target particular products or services to the audience who showed the most interest in them. Whether that’s retargeting a recent visitor to the website, someone who's almost contacted you or added-to-cart but didn't check out, maybe even an upsell to an existing customer or reminding a customer who's no longer engaged that we've still go it!
Maintaining brand loyalty amongst the crowded sea of competitors is challenging. Using Meta ads can assist in retargeting to previous customers who are falling out of the funnel or simply to nurture engaged customers on what's new.
Meta advertising can nurture leads by supporting the customer journey by targeting customers that are ready to convert.
What can Meta Ads (Facebook and Instagram) bring to my Business?
Who is meta ads for?
What is the difference between Boosted Posts and Meta Ads?
A boosted post is simply an organic Facebook or Instagram post that you pay to reach a wider audience. In contrast, a Meta ad is made in Meta Ads Manager (previously Facebook Ads Manager) and offers a whole range of targeting, analytics, engagement, split testing and formatting options to utilise beyond the scope of a simple boosted post.
Why Should you USE GRAVITATE DIGITAL
TO MANAGE YOUR Meta Ads?
GRAVITATE has been working on these ad platforms since their inception and have turned startups into multi-million dollar success stories with our methods.
With over a decade of experience running Meta ads, growing eCommerce and services businesses locally, nationally and globally; we're an elite partner known to deliver full funnel marketing at scale using Meta ads.We're also after long term partnerships.
This only eventuates with long term, scalable success as your Meta ads marketing agency. We have a 98% retention rate with our clients and in 2021, we didn't have a client move on from our services. This only comes about with an absolute dedication to our craft and a laser focus on the end game - revenue shifting results for you, our client.
Through our relentless and passionate commitment, weekly training and ongoing results; we have developed a strong portfolio of Meta ads clients and have in turn developed a partnership with Meta to honour our level of work. In turn, we get exclusive access to new features, priority tech support and a stellar record of delivering revenue, leads and awareness for household brands and up and coming eCommerce and professional services.
From enterprise eCommerce, professional services, B2C, B2B and even charity and non for profits; we've worked with brands of all sizes and industries (including yours) to develop our reputation and 5 star Google rating.
And finally, the most important reason why GRAVITATE is damn good at Meta ads. Our team!
We have formal degrees in psychological science, specialising in statistics and consumer behaviour. We have accounting degrees, public relations and marketing degrees and in turn, these formal degrees of understanding infused with Meta ads best practices have created a unique separation against our competitor agencies as we're tapped into this space in a highly professional manner. To encourage even more growth in our team, we have weekly training sessions either hosted by an in house team member who's a guru at a particular element of Meta ads, or we invite external consultants to come in and teach us more about this space - whether that be someone trained in Meta ads or someone actually working at Meta!
What Is Meta Ads? Is This Different To Facebook Ads & Instagram Ads?
Meta ads encompasses both Facebook ads and Instagram ads. The platform "Facebook Ads Account Manager" is the platform used to run ads on both Instagram and Facebook. While you can post socially organically (without paying), to reach an enormous customer base, with detailed targeting options to encourage your ad shows to the right customer base; Meta advertising is incredible at putting a business's message in front of the correct psychographics and demographics that matter.
Facebook advertising is one of the most cost-effective methods of online advertising. With over 35% of the world using Meta each month and over 2.9 Billion users per month globally, there is a high likelihood that your audience is on the platform, ready to discover and convert to your brand.
As with pay per click, Meta advertising is also determined by an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.
What is the purpose of meta ads?
Why Does My Brand Need META Advertising?
Bottom line: if you’re not using Meta advertising, you’re missing a tremendous opportunity to grow your business.
There are several reasons why businesses use Meta ads:
- To increase online visibility and reach: Meta ads allow businesses to get in front of potential customers who are visiting websites related to their products or services.
- To drive traffic to their website: Meta ads can help businesses drive traffic to their website, which can lead to increased sales and conversions.
- To track the effectiveness of their marketing efforts: Meta ads provide a range of metrics and reports that businesses can use to track the performance of their campaigns and measure the return on investment (ROI).
- To target specific audiences: Meta ads allow businesses to target specific audiences based on factors such as location, interests, and website visits. This can help businesses reach the right people at the right time. The number of detailed targeting capabilities is phenomenal. From age, gender, interest, behaviour, connections, demographics, psychographics, languages, locations... The opportunity to drill down and target the audiences that matter with aligned ads makes this platform a cost effective marketing pillar, essential for any business wanting growth online.
- To reach a large audience: The Meta Ad Network includes a large number of websites, which means that businesses can reach a wide audience through their meta ads.There's an enormous pool of people who may fit your target audience using Facebook and Instagram every day.
- To optimise ad performance: Meta's ad platform uses artificial intelligence (AI) to optimise ad performance in real-time, ensuring that businesses get the most out of their Meta ad campaigns.
When should I use meta ads?
Where will my meta ads appear?
Is Meta Advertising Worth It?
If you want a simple answer. YES! Why you may ask?
The list of Meta advertising benefits is vast. From the sheer fact that over 2.9 billion people use Facebook and Instagram every month, therefore a huge amount of your target audience are active and would therefore be viable to share your advertising posts with them.
Not convinced yet? Social media has been found to influence 71% of consumer buying decisions (searchenginewatch.com). With 7 in 10 people who make a purchase being nurtured in some way via social media, having a compelling offer and being present on these platforms is going to convince a large proportion of your future customer base to shop with you over competition.
Furthermore, over 10 million businesses (adexchanger.com) are using Meta advertising. If you're not advertising here, your competitors are.
The above stats all sounds glorious I know, however the pitfalls of Meta advertising is that to effectively advertise on this platform is challenging. We consistently see new clients onboard with us who've either set up campaigns internally with their team, or had a lack luster agency with cookie cutter methods apply huge budget to deliver un-rewarding outcomes. You can easily waste thousands of dollars and not see a return on investment. We therefore highly recommend working with a leading Meta ads agency (like GRAVITATE Digital) to ensure you have a tailored strategy and a team setting up and managing your Facebook Ads account who are highly experienced and passionate for your success.
What's GRAVITATE Digitals Secret Sauce When Running Meta Ads?
1.We've been managing ads accounts for over a decade. That's a lot of changes we've seen in a space that evolves on the daily. We therefore know almost every virtical and industry, have seen every success and pitfall, have tested a bazillion ads to learn what works and what doesn't, have worked with millions upon millions of client investment dollars and successfully generate between 4 - 400X ROAS for our clients.
2. We tailor our solutions for your business, brand and goals. No cookie cutter bulls#!t we promise!
3. We integrate Meta ads with our powerful reporting, analytics and marketing tools as well as ensuring the most current and up to date setup is in place to honour your brand with the most accurate measurable marketing metrics available.
4. We have ongoing in house training on Meta ads every week to ensure we're at the forefront of what's happening on the platform and how we can best serve you.
5. We build a full sales funnel (from top of funnel right through to bottom of funnel) in all our account builds. This ensures we target customers relevant to your brand at every stage of the funnel. This ensures there's no cracks and your customers are being nurtured accurately and with high quality ads and messaging aligned to where they are in their buying cycle.
How do Meta Ads work?
Once the ad campaigns are set up in the ad manager, Meta will review them and go live. It can immediately reach thousands to millions of people and show your brand to users related to your target keywords.
Meta ads work for all kinds of businesses from Service based, FMCG, Real Estate to E-commerce.
Contact us today to discuss whether Meta ads aligns with your marketing strategy.
What Makes A GOOD Meta Ad?
Crafting a Meta ad that stands out amongst a see of attention grabbing posts is challenging! Ultimately a great Meta ad comes down to high quality content and copywriting that is married up together cohesively. This ad is useless if it's marketed to the wrong target audience, therefore targeting the best audience and at the correct stage of the buying cycle is key. Our Meta ad gurus are experts at creating ads that will appeal to your target market and always split test our ads in order to leave the question of "what is a good Facebook ad" up to the data and not left to chance.
Whether it’s a carousel ad, a video, a graphic tile, a lifestyle photo, a product photo or a resource for lead generation... structuring your ad for the right audience and at the correct phase in a customer buying cycle is also important. So too is placement. Placement of an ad in story, feed or elsewhere may also impact an ads performance.
Furthermore, what platform the ad shows. Meta ads is bigger than just Facebook. Meta ads has the ability to show to Facebook, Instagram and the audience network (a network of other websites and apps that can feature ads outside of the Facebook and Instagram platform).
Finally, expertise. Having expert Meta advertisers who have the experienced eye for what will likely perform and to whom is a huge variable. With the millions we've invested into Meta ads over the past decade, our team of expert Meta Ad Account Managers save you wandering in the dark and highlight where, when, what and how to place your advertisements accurately for the best results right out of the gate.
With variables such as creative, copywriting, where to display, what platform, what target audience, who's managing your ads and where in the buying cycle a customer belongs... nailing each of these through accurate split testing and strategy is how GRAVITATE generate seamless branded advertising that converts, generating the results you're after.
How Much Does Meta Advertising Cost?
Whilst Meta ads operates in an auction system, with bidding taking place; we've seen successful ad campaigns with a postive ROAS occur with as little as $5 per day, making it an affordable option for small businesses. THE CPM (Cost Per Thousand Impressions) ranges from approximately $1-10+ and therefore, you can spend less than $10 to reach over 1000 people.
At GRAVITATE, we work with clients investing $2000+ per month in the platform. Many of our clients range in ad investment from this starting point of $2000 right up to certain months where over $100,000 is invested.
What is the right investment for one business is clearly not uniform across the board, so part of our discovery call together is to learn where you're at and what makes sense. After all, whether it's $10 per day or $10,000 per day; it has to bring a positive return on investment otherwise it's as good as burning money without the warmth.
Having clear goals, sound understanding in your business accounting and laser focus on developing a robust strategy are all key to learning what investment into Meta ads is going to generate a positive ROI.
What Companies Advertise On Facebook & Instagram?
With over 10 million businesses now using Facebook advertising (www.statista.com), the question may be more usefully framed as being - "What businesses are not using Facebook ads to advertise on Facebook and Instagram?"
Being one of the most cost effective brand awareness, lead generating and retargeting tool for any marketing strategy; we encourage all our customers to use this platform when their investment into the advertising space makes sense for their business.
Whether you are a small business owner wanting to market locally or nationally, or a large enterprise business wanting to scale aggressively if the numbers stipulate a strong return on investment, advertising on Facebook and Instagram will get you the targeted social media users aware of your brand and into your marketing funnel. Done well, these now aware potential customers can convert into a paying customer.
When & What Should You Promote on Meta Ads?
Whether you're a small business wanting to gather more local brand awareness, or you have an event that you want marketed, or even a new product, service or business you're launching and need to generate a buzz... Meta ads is likely a useful addition to your marketing strategy.
If you're a bigger business scaling up, you may wish to introduce the brand to a new city, state or country. You may have a new product or service offering too, or have the desire to SWOT competition out of the game who are encroaching on your customer base. Meta ads is incredibly versatile to a marketing strategy and when applied accurately and with aligned intention, is an invaluable tool in promoting your brand, products and services to your audience.
What Industries Benefit From Running Meta Advertising?
This is a tricky question to answer without a straight forward statement that if you are running a business, whether it be a small 1 person band, a small team or a large corporation; there's opportunities using Meta advertising that would benefit your business.
Whether you're an ecommerce brand, a trade service or professional service, or even a non for profit; our team at GRAVITATE Digital have worked with hundreds of industry types at various stages of their business growth.
Over the years, we've found our best impact and our love has been for fast growing ecommerce stores over six figures (who want to go to seven), seven figure ecommerce brands (wanting to grow to 8) and 8 figure enterprise ecommerce brands scaling into 9 and 10 figure brands.
We also have great traction with professional service brands such as accounting firms, law firms, real estate agencies, engineering firms, health and medical companies etc. (just to name a few).
Finally, whilst Meta does promote strict rules around non-for profit and charity advertising, we do have a team specialising in non for profit and charity.
Ultimately, if you're a business that is growing and wishes to deploy experienced advertising to grow faster; give us a call today and let's see if we're a good fit for one another.
What Results Can I expect From Meta Advertising Services With GRAVITATE
We would love to say that we just click a button and the grey skies turn bright blue, the birds tweet, you can book that long term holiday and close your laptop... but it's not all sunshine and butterflies.
Until we dive into your existing ads account to learn from the existing historical data and deploy ads built by GRAVITATE to test and learn; we simply will not know the success we can generate for your business. While we have average client returns we can share that exceed 4 - 400X Return On Ad Spend (ROAS) depending on what industry and where in the business growth journey the company sits; we're not going to pretent to you that we can promise anything at all other than our insanely hard work to deliver.
Why? We love data. We learn from data. Without us first launching ads, running them, split testing, culling the worst of the ads and leaning more investment into the best ads... we're not going to have any benchmarks or expectations to share.
Once we've been working together for around 3 months, we will at that point be able to speak more accurately to this question as we will have completed tests, a track record of historical data to refer to and an experienced sense of understanding of where to go from here.
Meta ads works best when building out funnels that increase brand awareness, garner clicks to generate increased traffic, retarget warm and hot audiences in order to convert them to leads and sales.
What also helps is high quality and eye catching content and conversion copywriting in order to stand out.
That's where having an agency dedicated to this space is key. Here at GRAVITATE, we are in your ads account daily, optimising at all times to ensure your budget is spent wisely and we squeeze every possible strategic move in order to deliver high quality, measurable and meaningful outcomes.
As time passes and we really get to know your account (3 months +) we usually see a consistent and steady incline of performance as we're using historical data to teach us where to go in our forecasted strategy. This for us is where we want to get us to. Long term partnerships is our jam, and if you'll have us, this is where we perform best as we're in sync with your business and able to elevate month on month.
With forecasting and using our ad data to assist us, we can optimise our preparation and strategies for upcoming sales such as Black Friday and Christmas. We can prepare for new launches of products and services and ultimately develop a colleagues relationship together where performance is consistent.
What Does A Meta Ads Agency Do?
A top-tier Meta ads agency should provide everything required to generate the best return with your advertising budget. We’re talking end-to-end campaign ideation, implementation, Meta ads management, and optimisation. Sales don’t just magically happen. A full funnel ad account framework ensures that the customer journey is being addressed at each stage of the customer buying cycle in order to generate the rewards at the bottom of funnel.
At GRAVITATE, we build out a full marketing funnel that covers brand awareness, consideration, and conversions so that we’re hitting all the correct channels with powerful messages that convince your customers to take action.
Alongside this funnel mapping, we’ll conduct comprehensive competitor, customer persona and market research to find new ways of targeting your ideal customers and presenting your brand accurately.
Speaking of targeting your customers, a leading Meta ad agency should help you develop and fine tune your persuasive creative and conversion optimised copywriting so it has maximum impact on the feed. This isn't one and done either. We revise copywriting and content throughout our optimisations, learning from split testing targeting, CTA's, creative and copywriting to learn from our customer base what is working best (and worst) so that we are constantly building off the backbone of data.
Furthermore, we love injecting new content and copywriting into your ads account to ensure that ad fatigue is minimised. Ad fatigue if you're wondering is essentially when an ad is shown too much to your target market and therefore starts to fade in performance, resulting in higher costs to achieve less.
What's your goals? Without goals, where are we heading. Any Meta advertising agency should constantly ensure that goal tracking is clear and measurable. This in turn creates insights we can learn from as a combined team. Furthermore, if we're not tracking the right data or using the best practices set out by Meta, we would not know whether budget, targeting or results are actually making sense.
If you work with a Meta partner like GRAVITATE, you’ll be working with an agency that has a wide-ranging and robust portfolio. We have tried and tested what strategies work best. We split test at every turn, optimising each day to increase overall performance for not just one of our Client accounts but all our Clients. There's often takeaways we can carry over from one Client to another to help the combined Client list of GRAVITATE improve holistically too.
Furthermore, being a Meta partner, we have access to more than just your average digital marketers, including new ad formats, advertising initiatives, and priority tech support.
We could go on, but to be straight up, many Meta ads agencies aren’t up to the task, they cut corners or hide campaign performance. Other's have loose data points to measure and some don't even track the correct objectives! Others report on vanity metrics, without delivering focus on what will impact your bottom line.
Our Meta ads agency is results focussed, entirely transparent with our data and thrive on using measured data to guide our ongoing performance optimisations.
Will Meta Ads Work For My Ecommerce Business?
According to Hubspot, Facebook ads has the highest ROI amongst all paid traffic sources (including Google Ads).
Facebook or Meta ads is a must use tool for any ecommerce store in their growth as it allows you to reach a higher proportion of customers faster, with the ability to nurture them throughout the buying journey.
It's not as simple as a few clicks later and we're into enterprise ecommerce land... We need a number of check boxes ticked before this is the case.
Full transparency here. Our team at GRAVITATE love to go outside of the box of what Meta gives you. We set up custom audiences, lookalike audience (audiences that look like your customer base) and target intent based customers in order to hone in on the correct prospects with laser focus. Why? It costs you less as we don't waste click spend on showing ads to the right customers at the wrong time, nor wrong customers at the right time. We share ads at the time in a customers journey when they're ready to discover your brand and in turn, have a higher likelihood of converting.
Coupled with finding the correct new customer base, we set up insanely detailed retargeting so that if you want your ad to show on a particular product or service but not on others, we can do that. In turn, we are showing aligned products and services the client has actually shown interest in. For example, if you shop IKEA; we would show you just ads on the couch that you looked at, not the beds, kitchens and other items that are not what you're looking for. While other agencies may be cookie cutter couch potato's; we're actively niching down our strategy and ads framework to honour your customers accurately.
Maybe you're seeing a huge abandon cart rate? Plenty of dollars left on the table. Not any more. We jump in, tag particular checkout functions and we can then show ads with aligned messaging that brings those otherwise lost carts back, converting them to a "Thank you for your order" screen within a few clicks. Retargeting to the customers who ALMOST bought, who have bought but may need a reminder to buy again AND those who we could upsell is all great retargeting for increased revenue. After all, customers who've purchased before are 5 times more likely to convert again versus a new customer.
Lastly, new campaign types are being added all the time. Exploring these creatives, targeting and display options could be a door that opens to massive opportunity. For example, experimenting with experience ads, collection ads, messenger ads and video ads just to name a few.
With the right approach and a high quality structure of targeting and ads; you'll convert customers to buy on repeat.
HOW DO I KNOW IF MY Meta ADS ARE WORKING?
We have invested in some pretty fancy reporting software that live feeds data direct from your ads account. This ensures we're providing 100% transparency on your ad results and giving you the power to check in on our performance at any time of day. Want to have a chat or learn more about a particular result or have a question? No problemo! Call us. We pride ourselves on being contactable and love teaching you about the data and also learning where we can improve.
Want us to tell you what is working? Easy. Each month, we create a curated report that deep dives into the previous months success and areas of improvement. We share this either via a monthly meeting or a Loom video, walking you through our performance and how the account health and ads are going. Included in this is acknowledgements to A/B tests we ran during that month and what we're finding customers are responding best to. This in turn helps us improve our ongoing ads off the back of historical split testing so we're consistently improving forward.
Coupled with the above, our R&D team are testing other new ad formats, platforms and tools on our own GRAVITATE service and Ecommerce account in order to apply selective positive tests back into the fold of our clients accounts. This way, we're testing new features and splits on our own dollar and passing through the success when and if it would apply to your brand.
What's The Difference Between Facebook Ads, Meta ADs, Instagram Ads & Google Ads?
Firstly, Meta is the parent company that owns Facebook and Instagram. If you read "Meta ads", assume that Meta ads includes both Facebook ads and Instagram ads. If you read "Facebook ads", assume that Facebook ads includes both Facebook ads and Instagram Ads.
Google Ads on the other hand is a Google Product, very separated from that of Meta.
Google Ads and Meta ads industry leading in their advertising platforms for growing brand awareness, leads and transactions. The best platform for your business will depend entirely on your budget, goals, strategy and audience selection.
Starting with Google Ads. Google operates on an auction model, where you put your ad up in a bid to show up for specific keywords that your target market is using in order to show up your product or service.
As the worlds biggest pay-per-click (PPC) advertising platform, Google Ads presents opportunity to put your website at the top of a variety of keyword search results. With billions of searches carried out each day on Google search engines and on keywords that align heavily with your brand, there's enormous opportunity to showcase your website ahead of competitors on critical keywords searched by a customer.
Take GRAVITATE digital for example. If we have a Google Search Ad up for "Paid advertising agency"; this has a likely congruence with someone searching that keyword phrase into Google so if our ad pops up on that particular combination of keywords, the customer is likely to then click through to our website to learn more.
One thing we love about Google search ads is that if someone chooses not to click on your ad that you put on a particular set of keywords, you don't pay. Hence, the term Pay Per Click.
Over the years, Google ads has introduced new products and campaign types that provide different targeting options to it's original PPC search campaigns. These include, but are not limited to; Display advertising (putting visual ads on Google's network), Performance Max (PMAX) and Shopping Ads (putting shopable ads on Google's network) and Youtube advertising which is very powerful for brand awareness, video view increases and retargeting.
Google's advertising platform is often used at all stages of a customers buying journey, however we find it has the biggest impact on the potential customers in the later stages of their buying journey. Therefore when we target keywords that you know are likely to generate sales, we usually see a great return on investment. When Google ads is used in brand awareness for top of funnel activities, it can become costly. This is where Meta in a marketing strategy can be a powerful platform that complements that of Google Ads.
Ultimately running both Meta ads and Google ads provides a halo effect across the two channels. When they operate together, we generally see enhanced results across both platforms. Let's dig into this further by moving onto Meta ads to explain this in more detail as Meta ads is notorious in providing a full funnel framework to build awareness, traffic and conversions.
Meta ads, like Google, has an enormous audience of potential customers. Meta gives you the ability to put your brand in front of these users. Whilst Meta ads also operates in an auction model; you're not bidding for your own Meta ads to appear on certain keyword searches. Instead, you're bidding to appear in front of the specific targeted audience you (or we as your Meta ad account managers) will create. With enough touch points and reminders, with clever creative and copywriting, we nurture these potential customers into paying customers.
Conclusion is that both platforms have an amazing application in generating awareness, consideration and conversions.
To know if and when to deploy Google Ads and/or Meta ads, give our team a call so we can learn your goals and budget and see what the best strategy is so that it aligns with your needs.