Gogglesoc runs paid ads annually, consistently striving to improve its outcomes. The company's primary objective is to achieve the most exceptional return on advertising spend (ROAS), surpassing a 2% purchase rate. As the market becomes more competitive each year, Gogglesoc and GRAVIATE explore innovative approaches to target the most potential buyers.

To achieve this, the team conducts extensive research on various audience targeting techniques, finding the best-performing copy, content, call-to-actions (CTAs), and landing page URLs from previous sales periods.

The objective of the sales campaigns, using the sales funnel, was to firstly introduce the target audience to the gogglesoc brand. The goal of this initial stage was to find new audiences who may be interested in the gogglesoc products. Once this first step had been accomplished, we retarget those individuals who had already demonstrated an interest in gogglesoc by interacting with the social media pages and website. This retargeting phase aimed to convert these individuals into customers by providing them with targeted and personalised advertising that would encourage them to take action. We also targeted the email list with the existing customer base as a part of our retargeting methods. 

In December, paid advertising on Google and Facebook led to a significant increase in website traffic and sales. Specifically, the ads generated 29.8% of all visits to the website from qualified customers, who converted at an average 6.19%. 

We can use the results and learnings from this paid advertising campaign to drive further success for the client in a few ways:

• By analysing the data on which ads generated the most website visits and purchases, we can refine the targeting to focus on the audiences that are most likely to convert.
• Based on the performance of different ad creatives, we can optimise the ads to improve their click-through rates and conversion rates.
• The success of the campaigns on Google and Facebook may indicate that other paid advertising platforms may also be effective for gogglesoc. We can test these platforms to expand the reach of the brand and drive more conversions.
• By tracking the visitors and customers, we can re-target them with specific ad-campaigns and personalised messages, which will increase the chances of conversion and revenue.