The results
4.02%
Click Through Rate
17
Purchase ROAS (Return on Ad Spend)
10.79%
Increase In Conversion Rate
Gogglesoc, a North American company that sells eyewear accessories globally, was founded in 2016. The company's flagship product is the gogglesoc, the first-ever goggle cover, which is now available in more than 20 countries.
Everything gogglesoc does has the environment front of mind. The gogglesoc, sunnysoc and visorsoc are all made out of rPET fabric, a reusable and sustainable material made from recycled plastic bottles.
Gogglesoc runs paid ads annually, consistently striving to improve its outcomes. The company's primary objective is to achieve the most exceptional return on advertising spend (ROAS), surpassing a 2% purchase rate. As the market becomes more competitive each year, Gogglesoc and GRAVIATE explore innovative approaches to target the most potential buyers.
To achieve this, the team conducts extensive research on various audience targeting techniques, finding the best-performing copy, content, call-to-actions (CTAs), and landing page URLs from previous sales periods.
Gravitate Digital was able to use this established brand to remarket to an audience that heavily engages with the brand via the social pages and website. We used the vision, products, audiences and the gogglesoc community to create targeted ads at all the stages of the sales funnel.
Over the sales period, GRAVITATE was able to quickly learn what copy, content, (CTAs) and landing page URLs in the ads encouraged the audience to purchase from the new campaigns that were deployed. We also utilised the best performing content, copy and targeting from previous sales.
The objective of the sales campaigns, using the sales funnel, was to firstly introduce the target audience to the gogglesoc brand. The goal of this initial stage was to find new audiences who may be interested in the gogglesoc products. Once this first step had been accomplished, we retarget those individuals who had already demonstrated an interest in gogglesoc by interacting with the social media pages and website. This retargeting phase aimed to convert these individuals into customers by providing them with targeted and personalised advertising that would encourage them to take action. We also targeted the email list with the existing customer base as a part of our retargeting methods.
In December, paid advertising on Google and Facebook led to a significant increase in website traffic and sales. Specifically, the ads generated 29.8% of all visits to the website from qualified customers, who converted at an average 6.19%.
We can use the results and learnings from this paid advertising campaign to drive further success for the client in a few ways:
"If you want a digital marketing agency that genuinely cares about your brand, GRAVITATE is the one. We’ve worked with Saxon and his team for over 2 years now and they've not only managed our Facebook and Google ads, but also helped us with email marketing strategies, SEO, website improvements, systems, and all-round digital marketing. On top of this, the recommendations Saxon has given have caused a significant increase in e-commerce profitability.
Saxon not only cares about the companies he works with but also wants the team to learn and grow. I personally can credit a large percentage of my digital marketing knowledge to Saxon. He is patient and genuinely wants his clients to develop their skills and understand why things work the way they do.
The GRAVITATE team thinks about the whole picture and will always go above and beyond to help deliver the best results for the business.As well as being a team of marketing ninjas, GRAVITATE are great at communicating, quick to answer questions, hardworking, and have a great sense of humour, (even with the terrible jokes! Haha)
I would highly recommend GRAVITATE for all your marketing needs.
Thanks for all your help Saxon and team!"
- Daisy | Marketing Manager
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