The results
76%
Increase In Conversions
53%
Decrease In Average CPC
34%
Reduction In Average Cost Per Conversion
Parkwood Christian Children’s Centre is a friendly childcare centre based in Parkwood on the Gold Coast that provides an atmosphere of love, acceptance, and encouragement. They cater for children between 6 weeks to 5 years old.
Parkwood Christian Children’s Centre is one of the highest rated Christian childcare centres on the Gold Coast.
Parkwood Christian Children’s Centre's objective is to boost enrolments and raise awareness of its brand among parents seeking Christian childcare for their children.
The primary focus was to target specific Gold Coast locations and generate leads from individuals residing in the Parkwood region of the Gold Coast.
Given the highly competitive nature of the market, it was crucial to maintain a low cost per conversion while acquiring a significant number of leads.
Parkwood Christian Children's Centre's main objective was to become the leading childcare centre in the Parkwood area and increase enrolment.
To build brand awareness for the business, GRAVITATE Digital initiated advertising on Google, directing traffic to the website. Given the substantial return rate to the website, the team also implemented retargeting strategies to prompt the audience to inquire about child care tours and enrolment.
The audience targeting for the advertising campaign was highly specific, focusing on individuals with children or grandchildren of a certain age living in a particular post code. This targeted approach ensured that the correct audience was directed to the website, eliminating any unnecessary click spend. The campaign utilised various keyword variations of children's centre wording combined with the location to maximise the effectiveness of the targeting.
Our efforts led to an impressive 76% increase in conversions from the beginning of the account management in April 2022 to January 2023. Furthermore, we managed to reduce the average CPC by 53% and the average cost per conversion by 34% which led to an increase in inquiries and enrolments.
When we discovered the highest converting locations and the keywords that return the highest amount of leads, we are able to strategise and manipulate the budget; ensuring there’s no wasted click spend.
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