How Visage Building Group's Strategic Business Shift Led to Massive Success

Digital Marketing Services
Visage Building Group designs and constructs commercial and industrial buildings as well as facade refurbishments and fit-outs. The building group partnered with GRAVITATE Digital in 2021 for digital advertising support and lead generation to build a renowned reputation in delivering design and build solutions to Brisbane, Ipswich and surrounding regions.
Gravitate Digital Facebook and Instagram Ads

The results

84%
Of All Leads Attributed To Digital Advertising
3 Million
Impressions
$31 Million
In Lead Generation

About

Visage Building Group has over 30 years of experience in designing and building inspired commercial spaces. Their team provides up-front design and feasibility assistance, ensuring that each project is Designed Right from the start. With a focus on lasting quality, their construction and development process ensures that each project is Built Right and completed to the highest standards. Visage Building Group's all-in-one solution means that each project is Done Right, from conception to completion. Their commitment to excellence is evident in every project they undertake.

The Challenge

Visage Building Group were shifting its innovation focus to ensure the business was offering the best possible all-in-one solution for their clients. During this time, the new business positioning and brand identity required a new website. GRAVITATE Digital's role was to assist in driving quality traffic and generating leads for each service offering.

The Strategy

Just like the projects Visage Building Group develops, every framework that GRAVITATE Digital designs is different for one reason. You. From our initial collaboration, strategy session and competitor research, we pinpointed prospective clients' types and behaviours. We then mapped out a strategy to ensure Meta ads and Google ads worked together to nurture every prospective lead.

The Outcome

Through consistent reinforcements, we ensured we were driving value with the right messaging to the right audience, ultimately turning cold prospects into new clients.

In the last year, digital advertising has generated 86% of all new traffic to the site and 84% of the total leads, one lead in particular, is not only a landmark project for Visage Building Group but for the region where they’re based.

At GRAVITATE Digital, we scale business by strategic design and measurement. Not by chance. If you need support in developing a strategy that drives leads, GRAVITATE Digital is here to help.

Hear from Visage Building Group

Get To Know Us

Wherever you are, let's start a conversation together

Contact Us

HOW GRAVITATE helped expand The Service Centre Locations

The Service Centre's objectives for their Google Ads account were to drive quality traffic that converts to new leads, such as phone calls, emails, or online bookings, for their two mechanic shops.

Read More

How Gravitate Digital Built A Consistent Stream Of Leads For JHA

PPC | Google Ads Management

Gravitate Digital helped JHA Australia, a leading structural engineering firm, generate consistent high-quality leads and track ROI with Google Ads.

Read More

How gogglesoc & Gravitate Digital “SMASHED DECEMBER” in 2022

Paid Advertising

Christmas/Boxing Day Sales

Read More

Generating Leads For Sher Lawyers In A Competitive Marketplace

Reducing cost per conversion and increasing lead volume with Google Ads.

Read More

Connecting People With Disabilities With Google Ads

PPC, Google Ads Management

Reducing cost per conversion and increasing lead volume with Google Ads.

Read More

Setting the Bar High: MegbyDesign's Impressive Digital Marketing Launch

Paid Advertising

The launch of paid advertising for MegbyDesign with a multi-channel approach across Google, Facebook, and Instagram. The brand partnered with GRAVITATE Digital to achieve its goal of growing its online presence.

Read More

How Visage Building Group's Strategic Business Shift Led to Massive Success

Digital Marketing Services

Visage Building Group designs and constructs commercial and industrial buildings as well as facade refurbishments and fit-outs. The building group partnered with GRAVITATE Digital in 2021 for digital advertising support and lead generation to build a renowned reputation in delivering design and build solutions to Brisbane, Ipswich and surrounding regions.

Read More

Growing the Brookfarm brand: The strategy to make them a household name

Digital Marketing Services

Brookfarm's e-commerce sales and advertising strategy focused on introducing new customers, maintaining brand awareness and ensuring consistent buying cycle behaviour throughout the sales pipeline. Brookfarm partnered with GRAVITATE Digital in 2021 with the goal of expanding their brand awareness Australia-wide and becoming a well-known household name.

Read More

Suncoast Fresh Ads Return 21x Purchase ROAS

Digital Marketing Services

For this campaign, Suncoast Fresh were looking to drive new audiences to purchase a new product offering and to be able to measure the results of their ad spend.

Read More

AJ Building & Restoration Pivots Ad Targeting with Business Changes

Digital Marketing Services

AJ Building & Restoration recognised the importance of a strong online presence to be able to deliver their services efficiently to people in need. They partnered with GRAVITATE Digital to establish a robust digital strategy and spread their message for all things building and restoration.

Read More