1. All pricing reflected is exclusive of GST and is in Australian Dollars.
2. Copy | Framework and in brand language to be provided by you in collaboration with our ad copywriting team.
3. Content | To be provided by you or form a separate scope of work with our drone, videography, graphic design and photography team.
4. Approvals | 1 first proof and final artwork round (as desired). 1 tick approve and comment approval options available.Reporting | 1 monthly report provided as well as the ability to provide fluid reporting access for daily or weekly performance checkups.
5. GRAVITATE Digital agrees to provide Client with Services as outlined in an Agreement and only where an agreement is provided either by email, telephone, or mail. GRAVITATE Digital will carry out work only for clients who are 18 years of age or above. An agreement is deemed to be a written or verbal agreement between GRAVITATE Digital and the client, this includes telephone and email agreements.
6. The Services and any material provided to GRAVITATE Digital pursuant to the Services will not infringe any third party’s intellectual property rights; and it will comply with all applicable laws in respect of the subject matter of this Agreement, including without limitation, the Australian Privacy Act, 1988.
7. Client agrees to cooperate with GRAVITATE Digital in all matters relating to the Services and provide such access to the Client's premises and data and such office accommodation and other facilities as may reasonably be requested by GRAVITATE Digital and as necessary, for the purposes of the provision of Services.
8. GRAVITATE Digital deploys only white-hat services and marketing strategies. No spam marketing or invasive marketing will be undertaken.For efficient workflow together, we require your reply within 48 hours of receiving communication from GRAVITATE Digital.
9. GRAVITATE Digital is not responsible for commenting to Client customers who reply on active ads, or for any spam/reported/negatively viewed or perceived ads or marketing, or for the comments or engagement responses of the audiences.
10. In relation to Ads Management:
10.1 GRAVITATE Digital is authorised by You to manage the ads accounts on behalf of You via the respective paid ads platforms detailed in this Agreement if applicable.
10.2GRAVITATE Digital is not responsible for disabled or restricted ads accounts. There are variables outside of ads management control that can affect an account health. GRAVITATE Digital takes pride in policy knowledge and will act with due diligence and with the client’s best interests in mind where possible.
10.3 Please be aware that changes in landing pages for ads may cause ads to no longer be effective. Please discuss any changes with GRAVITATE Digital.
11. In relation to Ads Management:
11.1 Ad learning phases. The nature of paid advertising relies on data feedback and learning from the results over time. Learning phases for new account management are a minimum of 3 months. This allows time for data to be collected and analysed and our optimisation techniques to be implemented. An account active for less than 3 months is volatile and may not be indicative of your accounts long term ads account performance, GRAVITATE Digital ads performance or the potential of performance marketing as a whole for your brand.
12. In relation to Meta Ads Management:
12.1 The Facebook pixel is an analytics tool that measures the effectiveness of ads advertising by understanding the actions people take on a website. If a pixel is not already set up on the website, GRAVITATE Digital will provide the main contact with information on how to install the pixel either internally if capable, or via the website developer where applicable.
12.2 To enhance the performance of Facebook ads, we strongly suggest that you manage and respond to all comments, direct messages and reviews on social media pages, posts and ads. GRAVITATE will not respond to comments or DMs.
13. In relation to Google Ads Management:
13.1 The Google Tag Manager allows Tags to be updated on a website or mobile app. If tags are not already set up on the website, GRAVITATE Digital will provide the main contact with information on how to do this either internally if capable, or via the website developer. GRAVITATE Digital will not install the tags on a client’s website.
14. GRAVITATE Digital will diligently work to mitigate ad account disablement issues, but the client acknowledges that GRAVITATE cannot be held liable or responsible for any ad account shutdown or blockage that may occur during setup or management.Various external factors, beyond the control of GRAVITATE, can lead to account disablement or restrictions. These factors can encompass the lifespan of the client's business, the prior health and setup of Instagram handles, Facebook pages, websites, ad accounts, including targeting, billing, framework, and ad health. Additionally, current or updated landing pages, product or service page quality, compliance with regulations, ad policies, industry restrictions, and local/international rules can contribute to disablement.Should an account be disabled, it is the client's responsibility to directly engage with the platform to rectify account health. This often entails complying with platform security measures, such as providing business verification documents, ID verification, and proof of account ownership, as required by the platform's master user.Should the client request GRAVITATE Digital's assistance in resolving a disabled account or during the month of management, the client acknowledges and agrees that the monthly management fee will apply. This fee will cover the necessary time spent by GRAVITATE Digital to liaise with the platform and assist in the resolution process.
15. In relation to Email Marketing Services:
15.1 The Client commits to full compliance with the Spam Act 2003 of Australia. It is your responsibility to ensure that all email marketing campaigns and strategies executed on your behalf will adhere strictly to the guidelines and regulations set forth by this act.
15.2 Opt-In Procedures:
15.2.1 Explicit Consent: It is the Client's responsibility to ensure that all recipients of email campaigns managed by GRAVITATE Digital must have given explicit consent to receive such messages.
15.2.3 Record Keeping: The Client will maintain records of all opt-ins to provide evidence of explicit consent when required.
15.3 Opt-Out Procedures:
15.3.1 Unsubscribe Mechanism: Every email sent as part of a campaigns will contain a clear and accessible mechanism for the recipient to unsubscribe from future communications.
15.3.2 Prompt Removal: It is the Client's responsibility to ensure that once a recipient chooses to opt-out or unsubscribe, their email address will be removed from the mailing list within a maximum of five business days, ensuring they receive no further commercial messages.Monitoring: The Client will regularly monitor and update mailing lists to ensure that all opt-out requests are honoured promptly.
15.4 Handling Complaints:
15.4.1 Receipt of Complaints: Any complaints related to email campaigns, whether they are about content or frequency, will be directed to the Client to respond to.
15.4.2 Response Time: All complaints will be acknowledged within three business days of receipt by the Client. A comprehensive investigation and response will be provided to the complainant within 15 business days.
15.4.3 Action and Rectification: Based on the nature of the complaint, appropriate action will be taken by the Client.
15.4.4 Record of Complaints: The Client will maintain a record of all complaints received, actions taken, and any changes implemented as a result.
15.5. List Management
15.5.1 Handling and Maintenance: The Client maintains to responsibly handle and maintain their email list. This includes storing the list in secure environments, implementing data protection measures, and ensuring that the integrity of the list.
15.5.2 Ethical and Legal Sourcing: All email addresses added to the Client's list, provided by the Client, must be obtained through legal and ethical means. Including ensuring explicit consent has been given by the individual associated with the email address, ensuring no email addresses are sourced from third-party vendors unless they can verify the ethical and legal procurement of said addresses and abstaining from practices like email scraping, purchasing bulk lists without consent verification, or any other method that might infringe upon individuals' privacy rights.
15.5.3 Transparency with Client: GRAVITATE Digital will provide, upon the client's request, detailed information regarding the sourcing of any email addresses added to the list during this engagement. This includes the methods of acquisition and any third-party involvement.
15.5.4 List Ownership: The client retains full ownership of their email list. At no point will GRAVITATE Digital claim ownership, nor will it use the list for purposes outside the scope of this agreement, share it with third parties, or use it post-engagement without the client's explicit consent.
15.5.5 Data Protection and Security: It is the Client's responsibility to employ industry-standard security measures to protect the email list from unauthorised access, data breaches, or any potential misuse.