The results
7 Million
Impressions In 2022
13 ROAS + 52%
Lift In Advertising Revenue
1,940%
Lift In Newsletter Signups
Brookfarm is one of Australia's leading producers of award-winning, premium macadamia products. Introducing a heartwarming story of a family-owned business in the coastal town of Byron Bay. The inspiring journey began when the Brooks family took a run-down dairy farm and transformed it into a flourishing macadamia farm. Through their efforts, they regenerated an ancient sub-tropical rainforest, creating a sanctuary for local wildlife.
The Brooks, driven by their passion for family business and commitment to sustainability, innovation, health, business culture, and farming, take great pride in benefiting the community. This multi-generational brand is also dedicated to supporting local farmers and preserving the environment, leaving a positive impact on the world for generations to come.
Their passion and dedication has earned them a reputation as a leader in the industry with an award winning range. All their products start on the family farm with their sustainably grown Australian macadamias. Committed to producing the highest quality muesli that is nutritious & delicious and made from all-natural premium ingredients.
Drawing on the success in South East Queensland and strong in-store recognition, our aim is increase visibility and expand the online customer base Australia wide positioning Brookfarm the market leader in premium Australian macadamia products.
A growing online presence allows Brookfarm to connect with a larger audience beyond its customers shopping in physical stockists. By encouraging this online purchasing journey, we enhance customer engagement and provide a convenient and seamless shopping experience. In doing so, we are dedicated to highlighting the brand's unique qualities and values to create an online presence that is as exceptional as the brand itself.
In Australia, the breakfast cereal market offers consumers good value, but purchase decisions are influenced by a variety of factors. Consumers' overall opinion of a brand directly impacts their likelihood to buy a product, which is known as 'value perception'.
We collaborated with the Brookfarm team on a comprehensive strategy and framework that encompasses every stage of the sales funnel. Our initial research was informed by insights from a consumer survey and continuous split testing, enabling us to tailor the content that resonates with customers and highlights the most appealing aspects of the brand. A consistent aim throughout the last year was to optimise the accounts for the best return, testing and removing underperforming ads and campaigns, continuously refining our work.
By leveraging the most effective assets and messaging, we introduce new customers to the Brookfarm story and maintain brand awareness by highlighting the brand's points of difference then product benefits. In line with this approach, we helped optimise a seamless online experience that guides customers towards making a purchase while remaining consistent with the brand's values and ethos.
Through an agile and ever-evolving strategy, we ensure we were driving value with the right content to a highly targeted audience, ultimately turning new audiences into repeat, loyal customers.
At GRAVITATE Digital, we scale business by strategic design and measurement. Not by chance. If you need support in developing a strategy that drives sales, GRAVITATE Digital is here to help.
"Couldn't ask for a better partner in growing our ecommerce business. Their team goes over and above in supporting our brand and our team with their level of expertise, care and commitment. We couldn't enjoy working with them more and consider them an extension to our team."
- Monique Smith | Brookfarm Head Of Marketing
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