Our focus is on expanding the reach of your brand by delivering intelligent and unique solutions that yield a return on your investment.
We experiment intelligently with A/B split testing on our strategies, ads, copy, content, audience targeting & CTAs.
We do this all day, every day and have been passionately performing in the digital marketing space for over a decade.
We consolidate and build on our approach month on month together, with laser focus towards the most needle shifting Together, we continuously refine and enhance our approach, with a sharp focus on developing the most impactful ads that drive conversion and help achieve your business objectives.
Microsoft Ads can import data directly from Google Ads. Once our team have finalised a Google Ads campaigns we are ready to sync these campaigns to the Microsoft platform.
Our Microsoft Advertising campaigns include advanced digital marketing strategies to generate high performing results.
We develop unique strategies to cater to our different clients and their needs.
We always strive to find new opportunities to improve our Bing Ads performance. We are constantly gaining better and better results for our clients.
At GRAVITATE, we strive to build long-term relationships with our clients, keeping you informed by providing detailed Bings Ads reports and frequent optimisations of our ads accounts.
We build this trust by ensuring measurable results, frequent comms and sharing our deep, ever evolving knowledge of the digital marketing world.
The Service Centre's objectives for their Google Ads account were to drive quality traffic that converts to new leads, such as phone calls, emails, or online bookings, for their two mechanic shops.
WHAT ARE BING ADS?
Bing Ads (or Microsoft Ads) is a powerful search engine marketing (SEM) advertising platform that allows businesses of all sizes to reach their target audience and drive more traffic and sales to their website.
It is a paid search advertising platform that displays ads on the Bing search engine, as well as on other partner websites and apps such as Yahoo! and MSN.
Although Microsoft Advertising isn’t the No. 1 search engine, it does get more than 1 billion unique visitors per month, worldwide.
Why choose the bing ads platform?
Bing Ads has been designed to help businesses reach specific audiences, drive traffic, and ultimately increase leads and transactions. Most importantly, Bing Ads reach 63 million searchers that aren’t reached with Google AdWords. So if you aren’t using Bing Ads, there could be a huge missed opportunity to reach a new target audience.
How Much Does bing Ads Cost?
The cost of advertising on Bing Ads depends on a variety of factors, including the keywords you are targeting, the competitiveness of your industry, and the budget you set for your campaigns.
Unlike traditional advertising, Bing Ads operates on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad.
To get started with Bing Ads, you'll need to set a daily budget for your campaigns. This budget can range from as little as a few dollars per day to several thousand dollars per day, depending on your goals and the size of your business. Keep in mind that the more you're willing to spend on your campaigns, the more exposure and traffic you're likely to generate.
In addition to your daily budget, you'll also need to set a bid for each keyword you're targeting. This bid determines how much you're willing to pay for each click on your ad. The higher your bid, the more likely your ad is to appear at the top of the search results and generate clicks.
The cost of advertising on Bing Ads can vary widely depending on your specific goals and budget. However, with its advanced targeting capabilities and cost-effective pricing model, Bing Ads is a powerful and affordable way to reach your target audience and grow your business online.
What are the different types of bing campaigns?
Bing Ads is very similar to Google Ads, so much so that you can seamlessly import your Google Ads Account directly into the Microsoft advertising platform to get started.
Bing Ads offers several types of campaigns to help businesses reach their target audience and achieve their marketing goals. Here are some of the most common types of Bing campaigns:
Search campaigns - these campaigns show ads in response to search queries entered by users on the Bing search engine. Search campaigns are the most common type of Bing Ads campaign and allow businesses to target specific keywords and demographics.
Shopping campaigns - these campaigns are designed for businesses that sell products online. They allow businesses to showcase their products in the Bing search results, including product images, prices, and descriptions.
Audience campaigns - these campaigns allow businesses to target specific audiences based on demographics, interests, and behaviour. Audience campaigns are a great way to reach new customers who may be interested in your products or services.
Dynamic search ads - these campaigns automatically generate ads based on the content of your website. They are a great way to reach a wide audience and to promote specific products or services.
App install campaigns - these campaigns are designed to promote mobile apps and encourage users to download them. They show ads on the Bing search results page and on other partner websites and apps.
How do you measure the effectiveness of Bing Ads?
Measuring the effectiveness of Bing Ads is essential to determine the success of your campaigns and to optimise them for better performance. Here are some key metrics to track to measure the effectiveness of your Bing Ads campaigns:
Click-through rate (CTR) - this measures the percentage of clicks your ad receives compared to the number of times it is shown. A high CTR indicates that your ad is relevant and appealing to your target audience.
Conversion rate - this measures the percentage of visitors to your website who complete a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your ad is driving qualified traffic to your website.
Cost per click (CPC) - this measures how much you pay for each click on your ad. By tracking your CPC, you can determine the effectiveness of your bids and adjust them to optimise your campaigns.
Return on investment (ROI) - this measures the revenue generated by your ad campaigns compared to the amount spent on them. A positive ROI indicates that your campaigns are generating more revenue than they cost.