The results
48.1%
Increase In CTR
52%
Decrease In Cost Per Conversion
67%
Increase In Conversions
Generating Quality Leads For One Source Flooring
One Source Flooring supplies and installs quality carpet, cork, hybrid, engineered timber, laminate and vinyl flooring to the Gold Coast and its surrounds.
They are experts in all aspects of floor preparation, product selection and installation and are so confident in their flooring services that they provide a 5-Year Installation Guarantee.
The company's main objective was to increase leads and the quality of the leads. To achieve this goal, they partnered with GRAVITATE to create an efficient Google ads framework.
One Source Flooring's primary business objective was to increase the volume and quality of leads to drive revenue growth.
To achieve this, our marketing goal was to drive targeted traffic to their website and increase flooring installation enquiries. To align with the client, we established campaign goals and KPIs such as cost-per-conversion and conversion rate, which directly impacted their bottom line.
To drive lead generation for One Source Flooring, we utilised a combination of Google Ads products including search and performance max campaigns. Our strategy was to target keywords related to One Source Flooring flooring products and services, in order to reach potential customers who were actively searching for these products online. We also utilised the Performance Max campaigns to bring volume to the website. We chose these products because they allow us to effectively target and reach a large audience with the right message and to drive leads to the website.
The success of the campaigns for One Source Flooring was evident across various key metrics. Our efforts resulted in a significant 67.2% increase in conversions. We managed to decrease the cost per conversion by a commendable 52%, demonstrating a harmonious blend of efficiency and effectiveness in our strategic approach.
The broader business implications of these metrics were clearly evident. With the influx of high-quality leads, One Source Flooring experienced a surge in sales and overall revenue in August. This strengthened their position in a highly competitive market, making them not just a choice but a preference for many.
The insights and data from this campaign will be our compass for future endeavours. We'll utilise these learnings to further refine our strategies, always seeking out avenues for enhanced cost efficiency and performance. With an eye on continuous optimisation, we aim to sustain and even accelerate the momentum achieved for One Source Flooring, ensuring they remain at the forefront of their industry.
"I genuinely feel so lucky to work with Gravitate. Saxon was referred to us by our web developer, understanding that we didn’t need end-to-end support, but someone who could assist us with setup, coaching and would take a phone call to run through ideas and strategy. Saxon and his team setup new Google ads and fixed up our conversion tracking - enabling an immediate increase in traffic to our website. Since, we have streamlined our targeting to get more qualified leads and have improved our ads in facebook due to his expertise on this platform. I would absolutely recommend Gravitate and Saxon (he’s also a top bloke and not one of those 'salesy' web agency salesmen) to anyone looking for support with their digital marketing. Thanks again, from the entire One Source Flooring team!"
-Hailey O'Brien
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GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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