The results
219%
Increase in Total Revenue Generated From Paid Advertising In The First Two Months
30X - 295X
Purchase ROI Range In The First Two Months
111%
Increase In Social Media Engagement In The First Two Months
Setting the Bar High: MegbyDesign's Impressive Digital Marketing Launch
MegbyDesign is an Australian women's clothing brand that prides itself on its unique and high-quality garments.
MegbyDesign is committed to using sustainable fabrics, packaging, and ethical practices. The brand's garments are made ethically and sustainably, with a focus on simple, elegant, and timeless designs that can be worn throughout the seasons and years.
The company is based in the hinterlands of Byron Bay and is on a journey of sustainability, composting excess fabrics and off-cuts, and using 100% plastic-free, compostable packaging.
MegbyDesign faced the exciting opportunity of leveraging their existing strong organic traffic to achieve their desired growth in online sales and brand recognition through a new paid advertising approach.
In the case of MegbyDesign, where each product is crafted in limited batches and with meticulous attention to detail, consistent online engagement is essential to building a devoted customer base. By providing customers with the opportunity to connect with the brand and its products repeatedly, they can fall in love with the experience, time and time again.
We recognised the importance of cultivating an online presence that would effectively capture the essence of MegbyDesign's unique approach to slow-made goods. To achieve this, we developed a bespoke advertising strategy that was tailored to the brand's distinct personality and values.
We conducted extensive top-of-funnel consumer research and utilised a well-structured framework to develop a tailored advertising strategy that aligned with the client's business objectives.
By taking the time to understand the unique needs and goals of MegbyDesign, we were able to translate their objectives into specific marketing goals, resulting in a comprehensive advertising strategy that effectively addressed their specific challenge.
This strategy not only delivered measurable results but also contributed meaningfully to the client's bottom line.
The impact of initiating a comprehensive paid advertising strategy on the client was significant, as it resulted in a significant increase in engagement, website traffic and revenue. The strong performance of both Google and Facebook ads demonstrates the effectiveness of the campaign in driving visibility and conversions for the brand.
"We have worked with Gravitate for about a year now. They have been handling all of our online marketing for Facebook, Instagram and Google as well as our SEO. Elke is our account manager, and we've worked with Saxon and Bowen as well and cannot recommend a better team to help your brand grow. We've worked with other agencies in the past and we've found that Gravitate has outshone the others, giving us tailored service, really great insights into exactly what they're doing, why and how it's performing and also taking the time to really understand our brand and what we are about. Everyone on the team is exceptionally knowledgeable, incredibly lovely to work with and so dedicated to making everything about the experience the best it can be. We cannot thank Gravitate enough for their hard work and dedication and can confidently recommend them to anyone seeking a great digital marketing team."
- Meg | Owner
Getting the word out to Australia with Google and Meta Ads.
Reducing cost per conversion and increasing lead volume.
Lilly Pilly Collection's advertising campaign leverages Google and Meta ads to amplify its sustainable fashion ethos, aiming to attract eco-conscious consumers and nurture a cycle of repeated engagement and purchases within its digital ecosystem.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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