When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.
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Looking to improve your online presence and attract more traffic to your website? Whether you're a budding startup in Sydney, a niche e-commerce site in Melbourne, or a local blogger in Perth, Search Engine Optimisation (SEO) is the foundation of your online presence. For businesses entering the digital landscape of Australia, understanding the nuances of SEO is indispensable. Check out these 15 SEO hacks to get started.
In the transformative landscape of digital marketing, the power of paid advertising is undeniable. However, the efficiency of a paid ads campaign doesn't solely depend on the ad itself, it also depends on how well a website and landing pages are optimised. After all, what’s the use of driving traffic if a website isn’t ready to welcome and engage visitors effectively or relevant to the ad content?
Choosing the right PPC agency is no easy task. To help you along, we’ve outlined a few key points we think you should consider. In this article, we look at how to choose the right PPC agency for your needs.
In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.
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Boasting a dynamic community of more than 722 million professionals, LinkedIn Ads emerge as a powerhouse in the realm of lead generation. Dive into this article to unravel the distinctive allure of LinkedIn Ads for businesses. From its precision-targeted audiences to its unmatched B2B centricity, we'll spotlight how LinkedIn artfully intertwines with lead generation, helping to elevate brand visibility and delivering a cost-effective reach. Join us in celebrating this digital love story.
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Creating a successful marketing strategy is an important aspect of any business plan. It requires a deep understanding of your target audience, market trends, and industry competition. A well-crafted marketing strategy can increase brand awareness, generate leads and drive revenue.
Are you struggling to get your business noticed online? In today's digital age, having a strong online presence is crucial, and SEO is a critical aspect of a digital marketing strategy that can help businesses improve their online visibility and drive more traffic to their website. From keyword research and on-page optimisation to technical SEO, UX optimisation, and content marketing, this article covers the key elements of SEO that businesses need to keep in mind to succeed in today's competitive online landscape.
When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.
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Looking to improve your online presence and attract more traffic to your website? Whether you're a budding startup in Sydney, a niche e-commerce site in Melbourne, or a local blogger in Perth, Search Engine Optimisation (SEO) is the foundation of your online presence. For businesses entering the digital landscape of Australia, understanding the nuances of SEO is indispensable. Check out these 15 SEO hacks to get started.
Are you struggling to get your business noticed online? In today's digital age, having a strong online presence is crucial, and SEO is a critical aspect of a digital marketing strategy that can help businesses improve their online visibility and drive more traffic to their website. From keyword research and on-page optimisation to technical SEO, UX optimisation, and content marketing, this article covers the key elements of SEO that businesses need to keep in mind to succeed in today's competitive online landscape.
Reviews are online “word of mouth”. These tips will help you start building business reviews today.
When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.
Ready to unlock the full potential of your brand? Dive deeper into the realm of brand psychology and elevate your brand's connection with your audience to the next level. We’ll explore key psychological factors that impact consumer behaviour and brand perception. Through discussing colour psychology, word choice, brand personality, and other elements, we provide insights on fostering a deeper connection between brands and their audience. This guide serves as a roadmap for leveraging psychological principles to enhance brand affinity and customer loyalty.
Starting the process of crafting an online brand may initially appear overwhelming, yet with a clear plan in place, it can transform into an exhilarating endeavour. At GRAVITATE Digital, we excel in navigating you through the digital landscape. Today, we are exploring the essence of brand building in the digital realm. We will discuss the important elements of building a brand online and provide tips on how to formulate a cohesive and effective brand strategy.
Apple's improvements to Aggregated Event Management for iOS app ads will benefit businesses by expanding support for additional event types, providing improved reporting capabilities, and enhanced privacy protections. These changes may lead to higher conversion rates and a better return on investment for businesses advertising on iOS. However, it is important to use the data gathered ethically and according to Apple's guidelines to build long-term relationships with customers.
Learn about personal branding and content marketing tips to help boost your personal brand on LinkedIn.
This article provides an in-depth look at the revolutionary AI language model created by OpenAI - ChatGPT. With over 175 billion parameters, ChatGPT is one of the most advanced language models in existence, capable of generating natural language responses to text-based prompts in a variety of styles. From its training process to its potential applications, this blog covers everything you need to know about ChatGPT and how it can benefit humans.
Find out how AI is transforming various industries, including healthcare, retail, finance, transportation, construction, education, real estate, marketing, legal, energy, and entertainment. This blog discusses how AI will replace tasks and displace human workers. We’ll also discuss some of the factors influencing the order of replacement, and how to prepare for the future with AI.
The art of persuasion is ancient, dating back to times when merchants in bustling markets needed to woo potential customers with the right words. In today's digital era, the landscape might have changed, but the core principles remain. Digital marketing orbits around good copywriting. In this blog, we’ll explore 13 tried-and-true techniques to sharpen your conversion copywriting skills.
In today's crowded digital space, brands are locked in a constant battle for attention. With the typical user's attention span dwindling, advertisers must make an immediate, powerful impression to ensure their message isn't lost in the crowd. This blog post delves deeper into the art and science of creating scroll-stopping ads that resonate with your target audience.
In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.
Unlock Business Growth: SMART KPIs are data-driven tools for navigating the complex business landscape. Specific, Measurable, Achievable, Relevant, and Time-bound, they offer clarity, data insights, motivation, and accountability. Crafting them involves alignment, collaboration, and quantification. Real-world examples showcase their practicality as strategic roadmaps for success.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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