Paid Advertising

GRAVITATE Digital | Paid Ads Agency

Crafting Scroll-Stopping Ads: A Step-by-Step Guide to Capturing Attention

ZOE

In today's crowded digital space, brands are locked in a constant battle for attention. With the typical user's attention span dwindling, advertisers must make an immediate, powerful impression to ensure their message isn't lost in the crowd. This blog post delves deeper into the art and science of creating scroll-stopping ads that resonate with your target audience.

GRAVITATE Digital | Paid Ads Agency

15 SEO Hacks For A New Website in Australia

Lauren Rae

Looking to improve your online presence and attract more traffic to your website? Whether you're a budding startup in Sydney, a niche e-commerce site in Melbourne, or a local blogger in Perth, Search Engine Optimisation (SEO) is the foundation of your online presence. For businesses entering the digital landscape of Australia, understanding the nuances of SEO is indispensable. Check out these 15 SEO hacks to get started.

GRAVITATE Digital | Paid Ads Agency

Maximising Paid Ad Returns: Is Your Website Ready?

Zoe

In the transformative landscape of digital marketing, the power of paid advertising is undeniable. However, the efficiency of a paid ads campaign doesn't solely depend on the ad itself, it also depends on how well a website and landing pages are optimised. After all, what’s the use of driving traffic if a website isn’t ready to welcome and engage visitors effectively or relevant to the ad content?

Social Media Marketing

The Art of Attraction: Why Image Sizing is important in Digital Marketing

In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.

LinkedIn Ads & Lead Generation: A Love Story

Boasting a dynamic community of more than 722 million professionals, LinkedIn Ads emerge as a powerhouse in the realm of lead generation. Dive into this article to unravel the distinctive allure of LinkedIn Ads for businesses. From its precision-targeted audiences to its unmatched B2B centricity, we'll spotlight how LinkedIn artfully intertwines with lead generation, helping to elevate brand visibility and delivering a cost-effective reach. Join us in celebrating this digital love story.

Digital Stategy

2023 Ecommerce Competitor Research Secrets

Improve your e-commerce game in 2023 with our top insights on competitor research. Unlock tools, strategies, and tips for a thriving online presence. As the digital realm evolves, a brand can't just follow, it must lead. Curious? Dive deeper with us.

The 2024 Essential digital marketing holiday calendar

2024 is brimming with potential for digital marketers, thanks to a slew of holidays and signature events. To maximize the impact of these golden opportunities, it's important to arm yourself with knowledge and precision and start planning ahead of time. To help you prepare, we've put together a guide to the essential holiday dates in FY2024. Dive into our comprehensive guide as we offer insights on moulding them to resonate with your brand's ethos and audience. Get set to strategise, innovate, and captivate!

Power Up Your Business with These Productivity and Marketing Apps

In today's fast-paced business landscape, staying organised, productive, and automating processes is essential. It is the catalyst that propels businesses forward in an ever-evolving digital environment. That's why at GRAVITATE Digital, we're thrilled to share with you a range of management and automation tools that can help to revolutionise ways of working.

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Search Engine Advertising (SEO)

15 SEO Hacks For A New Website in Australia

Looking to improve your online presence and attract more traffic to your website? Whether you're a budding startup in Sydney, a niche e-commerce site in Melbourne, or a local blogger in Perth, Search Engine Optimisation (SEO) is the foundation of your online presence. For businesses entering the digital landscape of Australia, understanding the nuances of SEO is indispensable. Check out these 15 SEO hacks to get started.

The Importance of SEO in your digital marketing strategy

Are you struggling to get your business noticed online? In today's digital age, having a strong online presence is crucial, and SEO is a critical aspect of a digital marketing strategy that can help businesses improve their online visibility and drive more traffic to their website. From keyword research and on-page optimisation to technical SEO, UX optimisation, and content marketing, this article covers the key elements of SEO that businesses need to keep in mind to succeed in today's competitive online landscape.

10 Tips to Build Business Reviews

Reviews are online “word of mouth”. These tips will help you start building business reviews today.

Brand

Road Trip

Follow your passion. Follow your dream. Do what you love. Who hasn’t heard it in one form or another? Maybe you even said it yourself. But what is your passion? What do you want to get out of life? Those are pretty big questions with some searching for the answer their entire life. It’s always easier said than done. Not that I want to discourage you from finding yours, quite the opposite actually. I want you to find your passion, to have the courage to go after it, to seize it.

10 Aussie Brand Powerhouses To Learn From

When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.

Psychology Behind Brands: A Comprehensive Guide

Ready to unlock the full potential of your brand? Dive deeper into the realm of brand psychology and elevate your brand's connection with your audience to the next level. We’ll explore key psychological factors that impact consumer behaviour and brand perception. Through discussing colour psychology, word choice, brand personality, and other elements, we provide insights on fostering a deeper connection between brands and their audience. This guide serves as a roadmap for leveraging psychological principles to enhance brand affinity and customer loyalty.

AI

Unlocking 21 Secrets of ChatGPT

This article provides an in-depth look at the revolutionary AI language model created by OpenAI - ChatGPT. With over 175 billion parameters, ChatGPT is one of the most advanced language models in existence, capable of generating natural language responses to text-based prompts in a variety of styles. From its training process to its potential applications, this blog covers everything you need to know about ChatGPT and how it can benefit humans.

Job Displacement With AI

Find out how AI is transforming various industries, including healthcare, retail, finance, transportation, construction, education, real estate, marketing, legal, energy, and entertainment. This blog discusses how AI will replace tasks and displace human workers. We’ll also discuss some of the factors influencing the order of replacement, and how to prepare for the future with AI.

Content Marketing

Crafting Scroll-Stopping Ads: A Step-by-Step Guide to Capturing Attention

In today's crowded digital space, brands are locked in a constant battle for attention. With the typical user's attention span dwindling, advertisers must make an immediate, powerful impression to ensure their message isn't lost in the crowd. This blog post delves deeper into the art and science of creating scroll-stopping ads that resonate with your target audience.

The Art of Persuasion: 13 Conversion Copywriting Techniques

The art of persuasion is ancient, dating back to times when merchants in bustling markets needed to woo potential customers with the right words. In today's digital era, the landscape might have changed, but the core principles remain. Digital marketing orbits around good copywriting. In this blog, we’ll explore 13 tried-and-true techniques to sharpen your conversion copywriting skills.

The Art of Attraction: Why Image Sizing is important in Digital Marketing

In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.

Doing Business Differently

Business Growth with SMART KPIs: An In-Depth Analysis

Jake Creber

Unlock Business Growth: SMART KPIs are data-driven tools for navigating the complex business landscape. Specific, Measurable, Achievable, Relevant, and Time-bound, they offer clarity, data insights, motivation, and accountability. Crafting them involves alignment, collaboration, and quantification. Real-world examples showcase their practicality as strategic roadmaps for success.

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