WHAT IS EMAIL MARKETING?
HOW CAN EMAIL MARKETING HELP MY BUSINESS?
Email marketing can benefit your business by allowing you to reach a large and engaged audience of potential customers. Email is a widely used and effective communication tool, and businesses can use it to deliver targeted and personalised messages to their audience. Email marketing can be an effective way to build brand awareness, nurture leads, and drive conversions. Email marketing can play an integral role in a marketing strategy. Email marketing is a fantastic tool to: keep customers informed and engaged between purchases, spreading the word about products or services, building awareness, generate website traffic, build trust and nurture relationships, lead generation, recruitment generation, advertising promotions and sales, up-selling or cross-selling, collecting customer reviews, attracting new customers, encouraging past customers to buy from you again, create personalised and value driven engagement and create a convenient access point to critical pages on your site (Eg. Contact us, Abandoned cart, important resource or education etc).
CAN GRAVITATE DIGITAL HELP MY BUSINESS WITH EMAIL MARKETING?
GRAVITATE Digital's team of email marketing experts can help your business create and manage effective email marketing campaigns. They can help you identify your target audience, create compelling content, set up your email marketing platform, and track the performance of your campaigns. They can also provide insights and recommendations to help you optimise your campaigns to help you to achieve your business goals.
HOW DOES EMAIL MARKETING STACK UP AGAINST SOCIAL MEDIA & PAID ADVERTISING?
Emails have an increased rate of impressions on new and existing customers compared to social media. Why? People aren’t dealing with an algorithm! When an email is sent to an inbox, an impression is made. Your business has now planted a digital seed in their mind via their inbox. The email has also created a faster access point to get to the pages you want them to visit most. With so many users and successful results, it's important to build a strong email marketing strategy. Unlike paid advertising which requires a large investment to return on investment, email marketing is a low cost method of marketing. Even at scale, emailing thousands, if not hundreds of thousands; email is a very cost effective method of marking. When working with emails, it is necessary to be aware of national (and international) email regulations when it comes to sending out marketing emails and managing email lists. Unlike paid advertising which has endless measurable marketing opportunities, email marketing does have a reduced capacity to report on meaningful metrics. As with all marketing efforts, there is a "halo effect" whereby other marketing activities benefit from having the marketing pillar in question up and running. For example, with running paid ads or SEO (to encourage more organic marketing traffic), we can drive traffic to the website. If potential customers do not convert to a lead or sale right away, they may join our email marketing list. Here, we can nurture them over time (at low cost) with our email services until they convert. Email marketing can be used for specific promotions, special events, announcements, and a variety of other purposes where information can be disseminated via email.
WHAT TYPES OF BUSINESSES CAN BENEFIT FROM EMAIL MARKETING?
Businesses of all types and sizes can benefit from email marketing. Email marketing is a versatile tool that can be used to promote a wide range of products and services, including physical products, digital products, and services. It is a great option for businesses looking to reach potential customers and drive sales or leads.