Increasing Leads and Building An Email List For TEA MATE

The results

66.6%

Conversion Rate Increase

46.05%

More Clicks

54.5%

Increase In Impressions

About

TEA MATE is run by two Australian mates who have an appreciation for the outdoors and a strong commitment to the environment. Together with their expanding team, they aim to cultivate a community of individuals who are eager to enrich their daily tea consumption experience, enhance their health, and prioritise the consumption of high-quality tea.

TEA MATE specialises in offering premium loose leaf tea. The company is in the process of broadening its product assortment to include eco-friendly tea bags, tea-ware, and branded merchandise.

TEA MATE is enthusiastic about the health advantages linked to tea consumption, including its role in injury recovery, cognitive function enhancement, energy boost, relaxation, and as a vital component of a holistic wellness regimen.

The Challenge

For TEA MATE, a brand aiming to elevate its market presence, the primary challenge was enhancing brand awareness and driving increased traffic to their website. To tackle this, GRAVITATE Digital came up with a comprehensive marketing strategy, focusing on 2 key factors: not only did we aim to bolster TEA MATE's visibility among potential customers, but we also launched a giveaway campaign on Facebook ads. This campaign, the WTFAY campaign, was a success, significantly expanding TEA MATE's email lists and establishing effective funnels for retargeting..

Aligning with TEA MATE on campaign goals and metrics was crucial to ensuring that our efforts directly contributed to their bottom line. Through a series of collaborative meetings, we established a mutual understanding of the desired outcomes and how to measure success. This process involved setting clear benchmarks for brand visibility and website traffic, alongside more nuanced objectives like the growth of

TEA MATE's digital footprint through the WTFAY giveaway campaign.

Our approach for this campaign included starting with in-depth research to fully grasp the nuances of TEA MATE's target audience, competitive landscape, and industry trends. This informed our keyword strategy, enabling us to identify and target keywords with the optimal balance of relevance, cost-effectiveness, and competitive advantage. Our next steps included crafting compelling ad copy specifically designed to resonate with the target audience and directing them to a specially curated landing page. The pages were optimised for user experience, featuring clear calls to action that facilitated the journey from interest to conversion.

Throughout the campaign, GRAVITATE Digital maintained a vigilant eye on performance metrics, making data-driven adjustments to optimise ad spend and maximise conversion rates. This entailed fine-tuning ad bids, refining our targeting strategies, experimenting with ad copy, and enhancing landing page effectiveness. To ensure transparency and accountability, we implemented conversion tracking mechanisms. These tools not only measured the campaign's immediate impact but also provided invaluable insights for continuous improvement, ultimately leading to a successful campaign characterised by increased brand awareness, a surge in website traffic, and a solid foundation for TEA MATE's ongoing digital marketing endeavours.

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The Strategy

For the TEA MATE WTFAY campaign, we leveraged Facebook's dynamic and versatile platform to craft a variety of engaging creatives, including images, videos, and graphics. By closely collaborating with TEA MATE, we identified their preferred content types and conducted split testing to determine which creatives resonated most with our target audience. Our strategy focused on creating a diverse content mix and tailoring it to specific audience segments for maximum engagement.

To ensure the campaign's effectiveness, we embarked on thorough audience research to inform our content creation and targeting strategies. This allowed us to produce ad copy and visuals that aligned closely with the audience's interests and preferences. Continuous performance monitoring and optimisations were crucial, enabling us to adjust our approach based on real-time feedback and metrics, such as click-through and conversion rates. This process helped us refine our campaign strategy, ensuring TEA MATE's marketing goals were met efficiently and effectively.

The Outcome

The primary objectives of our campaign centred around lead generation, expanding our visibility, and enhancing our marketing funnels. This initiative achieved remarkable results, securing 34.8k impressions and a notable increase in conversions by 508.

These outcomes have significantly broadened our client base and bolstered sales figures. Leveraging these insights, we aim to further elevate our clients' success through enhanced brand recognition.

For more detailed achievements, including this campaign's impressive over please explore our Hall of Fame, where we showcase these and other managed ad accounts.