The results
84%
Of All Leads Attributed To Digital Advertising
3 Million
Impressions
$31 Million
In Lead Generation
How Visage Building Group's Strategic Business Shift Led to Massive Success
Visage Building Group has over 30 years of experience in designing and building inspired commercial spaces. Their team provides up-front design and feasibility assistance, ensuring that each project is Designed Right from the start. With a focus on lasting quality, their construction and development process ensures that each project is Built Right and completed to the highest standards. Visage Building Group's all-in-one solution means that each project is Done Right, from conception to completion. Their commitment to excellence is evident in every project they undertake.
Visage Building Group were shifting its innovation focus to ensure the business was offering the best possible all-in-one solution for their clients. During this time, the new business positioning and brand identity required a new website. GRAVITATE Digital's role was to assist in driving quality traffic and generating leads for each service offering.
Just like the projects Visage Building Group develops, every framework that GRAVITATE Digital designs is different for one reason. You. From our initial collaboration, strategy session and competitor research, we pinpointed prospective clients' types and behaviours. We then mapped out a strategy to ensure Meta ads and Google ads worked together to nurture every prospective lead.
Through consistent reinforcements, we ensured we were driving value with the right messaging to the right audience, ultimately turning cold prospects into new clients.
In the last year, digital advertising has generated 86% of all new traffic to the site and 84% of the total leads, one lead in particular, is not only a landmark project for Visage Building Group but for the region where they’re based.
At GRAVITATE Digital, we scale business by strategic design and measurement. Not by chance. If you need support in developing a strategy that drives leads, GRAVITATE Digital is here to help.
SEO notably lead to an increase in quality traffic to the site, which saw an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market. However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
Tint-a-Home, Queensland's leading window tinting service provider with over three decades of industry experience, embarked on a strategic collaboration with GRAVITATE Digital in early 2022. The primary objective was to harness the power of digital advertising through Google Ads support during a period of reduced business activity.
Inspire Accountants achieved an influx of registrations and a 44% reduction in the cost per registration for their online Save Tax Workshop, utilising a multi-channel approach through Facebook & Instagram to reach a wider audience and drive registrations.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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