For TEA MATE, a brand aiming to elevate its market presence, the primary challenge was enhancing brand awareness and driving increased traffic to their website. To tackle this, GRAVITATE Digital came up with a comprehensive marketing strategy, focusing on 2 key factors: not only did we aim to bolster TEA MATE's visibility among potential customers, but we also launched a giveaway campaign on Facebook ads. This campaign, the WTFAY campaign, was a success, significantly expanding TEA MATE's email lists and establishing effective funnels for retargeting..

Aligning with TEA MATE on campaign goals and metrics was crucial to ensuring that our efforts directly contributed to their bottom line. Through a series of collaborative meetings, we established a mutual understanding of the desired outcomes and how to measure success. This process involved setting clear benchmarks for brand visibility and website traffic, alongside more nuanced objectives like the growth of

TEA MATE's digital footprint through the WTFAY giveaway campaign.

Our approach for this campaign included starting with in-depth research to fully grasp the nuances of TEA MATE's target audience, competitive landscape, and industry trends. This informed our keyword strategy, enabling us to identify and target keywords with the optimal balance of relevance, cost-effectiveness, and competitive advantage. Our next steps included crafting compelling ad copy specifically designed to resonate with the target audience and directing them to a specially curated landing page. The pages were optimised for user experience, featuring clear calls to action that facilitated the journey from interest to conversion.

Throughout the campaign, GRAVITATE Digital maintained a vigilant eye on performance metrics, making data-driven adjustments to optimise ad spend and maximise conversion rates. This entailed fine-tuning ad bids, refining our targeting strategies, experimenting with ad copy, and enhancing landing page effectiveness. To ensure transparency and accountability, we implemented conversion tracking mechanisms. These tools not only measured the campaign's immediate impact but also provided invaluable insights for continuous improvement, ultimately leading to a successful campaign characterised by increased brand awareness, a surge in website traffic, and a solid foundation for TEA MATE's ongoing digital marketing endeavours.

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The primary objectives of our campaign centred around lead generation, expanding our visibility, and enhancing our marketing funnels. This initiative achieved remarkable results, securing 34.8k impressions and a notable increase in conversions by 508.

These outcomes have significantly broadened our client base and bolstered sales figures. Leveraging these insights, we aim to further elevate our clients' success through enhanced brand recognition.

For more detailed achievements, including this campaign's impressive over please explore our Hall of Fame, where we showcase these and other managed ad accounts.