The client, Goanna Electrical, operates in a competitive industry where large corporate electrical companies dominate the spotlight, making it challenging for local businesses to thrive. The primary business objective was to increase traffic, engagement rates on the website and increase leads for Goanna Electrical.

To accomplish this, we have updated the website, enhancing the user experience to boost engagement rates. A key strategy in improving the website's SEO included creating primary location pages, which was just one of several measures we implemented to elevate Goanna Electrical's visibility in local search engine results.

The success of our SEO project for Goanna Electrical was clearly demonstrated by significant improvements across key metrics. Our efforts notably led to an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market.

However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.