BOARDWORLD had previously relied solely on organic posting to drive sales during the Black Friday Sale period, this was the first time that they incorporated a multi-channel approach, utilising Facebook, Instagram, and Google Paid Ads to reach an even wider audience and drive purchases.

In the lead up to the sales, we tested various audience targeting where we gathered data on the best performing copy, content, Call To Actions (CTAs) and landing page URLs.

Whilst we aimed to drive online sales, we also encouraged the audience to visit the Brick & Mortar stores in Sydney. 

During the sales period, the objective was to push certain products to the right audience to ensure old and new stock was sold.

The objective of the campaigns, using the sales funnel, was to firstly introduce the target audience to the BOARDWORLD brand. The goal of this initial stage was to find new audiences who may be interested in the BOARDWORLD products. Once this first step had been accomplished, we retarget those individuals who had already demonstrated an interest in BOARDWORLD by interacting with the social media pages and website. This retargeting phase aimed to convert these individuals into customers by providing them with targeted and personalised advertising that would encourage them to take action.

In just 5 days, paid advertising on Google and Facebook led to a significant increase in website traffic and sales. Specifically, the ads generated 3,704 visits to the website from qualified customers, who were more likely to make a purchase. Additionally, the return on ad spend (ROAS) for these ads was impressive, with a ROAS of 5.3. This means that for every dollar spent on advertising, the company received $5.30 in revenue. This highlights the effectiveness of paid advertising in driving conversions and increasing revenue for the business.

We can use the results and learnings from this paid advertising campaign to drive further success for the client in a few ways:

• By analysing the data on which ads generated the most website visits and purchases, we can refine the targeting to focus on the audiences that are most likely to convert.
• Based on the performance of different ad creatives, we can optimise the ads to improve their click-through rates and conversion rates.
• With a ROAS of 5.3, we can justify increasing the budget for paid advertising to drive even more website traffic and sales.
• The success of the campaigns on Google and Facebook may indicate that other paid advertising platforms may also be effective for BOARDWORLD. We can test these platforms to expand the reach of the brand and drive more conversions.
• By tracking the visitors and customers, we can re-target them with specific ad-campaigns and personalised messages, which will increase the chances of conversion and revenue. 

Google:

• 1.52k Clicks
• 46.2k Impressions
• 3.29% Click Through Rate 
• 2.98% Conversion Rate 
• 6.5 ROAS 

Facebook:

• 192,296 Impressions
• 58,336 Reached
• 1.74% Click Through Rate  
• 7.7 ROAS