Paid Advertising

Latest news and insights from GRAVITATE

Maximising Paid Ad Returns: Is Your Website Ready?

In the transformative landscape of digital marketing, the power of paid advertising is undeniable. However, the efficiency of a paid ads campaign doesn't solely depend on the ad itself, it also depends on how well a website and landing pages are optimised. After all, what’s the use of driving traffic if a website isn’t ready to welcome and engage visitors effectively or relevant to the ad content?

Crafting Scroll-Stopping Ads: A Step-by-Step Guide to Capturing Attention

In today's crowded digital space, brands are locked in a constant battle for attention. With the typical user's attention span dwindling, advertisers must make an immediate, powerful impression to ensure their message isn't lost in the crowd. This blog post delves deeper into the art and science of creating scroll-stopping ads that resonate with your target audience.

Paid Ads Lead Conversion Tracking: A Collaborative Approach for Service Businesses

In today's highly competitive digital landscape, service businesses often rely on paid advertising to reach their target audience and generate valuable and quality leads. However, the effectiveness of paid ads can only be truly measured when businesses go beyond website metrics and dive deep into lead conversion tracking. This blog post will support business owners and marketing managers of service businesses in setting up internal lead conversion tracking processes. Moreover, it will explore the benefits of a collaborative approach between clients and paid ads agencies to optimise ad campaigns to support the improvement of lead quality.

Create Ad Copy That Works. Our Top 12 Examples

Discover 12 industry-specific ad copy examples in this blog, showcasing effective techniques for creating compelling PPC campaigns. Each example illustrates the importance of relevance, clarity, uniqueness, and persuasion in ad copy. By crafting enticing ad copy, you can enhance your click-through rate and drive better campaign results.

Maximise Your Ad Campaigns on iOS: Discover the Latest Improvements!

Apple's improvements to Aggregated Event Management for iOS app ads will benefit businesses by expanding support for additional event types, providing improved reporting capabilities, and enhanced privacy protections. These changes may lead to higher conversion rates and a better return on investment for businesses advertising on iOS. However, it is important to use the data gathered ethically and according to Apple's guidelines to build long-term relationships with customers.

LinkedIn Ads & Lead Generation: A Love Story

Boasting a dynamic community of more than 722 million professionals, LinkedIn Ads emerge as a powerhouse in the realm of lead generation. Dive into this article to unravel the distinctive allure of LinkedIn Ads for businesses. From its precision-targeted audiences to its unmatched B2B centricity, we'll spotlight how LinkedIn artfully intertwines with lead generation, helping to elevate brand visibility and delivering a cost-effective reach. Join us in celebrating this digital love story.

Discover the Power of Paid Advertising and Dominate Your Market

This comprehensive guide to paid advertising covers everything from ad campaign types, budgeting, timing, and what makes a good campaign. It explores different advertising channels, both traditional and digital, and provides practical tips for running a successful campaign, including ad creative, targeting, placement, and measurement.

Scaling Facebook Ads for Growth

Learn how to scale Facebook Ads campaigns for greater potential growth in this informative blog post. Learn the key factors to consider before you scale, including profitability, a solid foundation, a clear understanding of cost per acquisition, available resources, and planning.

Pinterest Ads vs. Facebook Ads

In this blog, let's compare Pinterest Ads vs. Facebook Ads, with a focus on which platform offers a better return on investment in 2023. We'll analyse the pros and cons of each platform, as well as key metrics such as cost-per-click, cost-per-thousand impressions, click-through rate, conversion rate, and return on investment.

How Effective Are Facebook Ads and How Maximise Yours

This blog provides an insight on how effective Facebook ads are while providing marketing managers with a guide on how to maximise their own ads by choosing the right objective, targeting options, ad formats, and analysing performance. We also outline tips to identify goals, consider the audience, and choose the appropriate ad format to achieve success with Facebook paid advertising.

Why LinkedIn Ads Are the Game-Changer Your Business Needs

This ultimate guide to LinkedIn Ads is for marketing managers who want to learn the best tips for LinkedIn Ads. LinkedIn Ads are ideal for businesses looking to reach a targeted and engaged audience. The guide covers the different types of LinkedIn Ads that businesses can use, how to set up and optimise campaigns, how to measure their success and the use of LinkedIn Lead Gen Forms.

Mastering Instagram Ads: Tips and Tricks from the Pros

This blog offers tips and tricks for businesses looking to master Instagram Ads in 2023. We cover Instagram Ads types, how to choose the best ad format, and best practices for effective advertising. This blog also highlights the importance of keeping up with the latest features and updates, mobile optimisation, and using influencer marketing in conjunction with Instagram Ads. Time to reach your target audience and increase brand awareness with Instagram Ads!

Battle of the Social Media Giants: TikTok vs Facebook Ads

This blog explores the battle between TikTok Ads and Facebook Ads for eCommerce businesses looking to boost their online sales. We compare key metrics such as CPM, CPC, ROAS, CTR, and conversion rate. Discover the benefits of each platform and find out which one could be the best choice for your business based on your goals and target audience.

14 Benefits of Paid Advertising Every Marketing Manager Needs to Know

Unlock the secret weapon to marketing success. This article provides an overview of the benefits of paid advertising for your business. We explore how paid advertising can help reach a wider audience, target specific demographics and interests, drive faster results and be cost effective.

How to choose the right PPC agency for your business: A guide

Choosing the right PPC agency is no easy task. To help you along, we’ve outlined a few key points we think you should consider. In this article, we look at how to choose the right PPC agency for your needs.

What is Performance Marketing?

This article looks at what performance marketing is and how you can harness its benefits to grow your business in 2023.

New Facebook B2B Targeting Capabilities

Meta Advertising released new B2B targeting capabilities. Find out what this means for Facebook and Instagram advertisers.

Paid Advertising Attribution Models

This article explains what Paid Advertising Attribution models are and explores how they impact marketing reporting.

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