Improved reporting capabilities
The update has also given way to improved reporting capabilities, allowing businesses to see more detailed information about how their ads are performing. This information includes:
- The number of times an ad was shown;
- The number of clicks it received; and
- The number of times users completed specific actions within their app.
With this information, businesses will be able to make more informed decisions about how to optimise their ad campaigns.
Enhanced privacy protections
As always, user privacy is a top priority for Apple. With this update, data will be anonymised and aggregated, which will prevent user information from being exposed. Businesses however, will have access to anonymised information to be able to measure and improve their ad campaigns with more accuracy.
How Will These Improvements Benefit Businesses?
Businesses will benefit greatly from the new changes. Here are a few of the key benefits:
Increased targeting capabilities
The expanded support for additional event types will allow businesses to target users who are more likely to take specific actions within their app. Businesses can optimise their ad campaigns to reach users more likely to convert. This leads to higher conversion rates and a better return on investment (ROI).
More detailed reporting
Improved reporting capabilities will allow businesses to see more detailed information about how their ads are performing. This information can help us make better decisions when optimising ad campaigns. This should ultimately increase the performance of ad campaigns and their return on investment.
Enhanced privacy protections
Businesses can trust that Apple has taken steps for user data to be kept anonymous and grouped together in a way that maintains user privacy. At the same time, businesses can measure and improve their advertising campaigns. This helps to build trust with users, which can lead to increased engagement and conversions.
The upcoming improvements to aggregated event management for iOS app ads will provide significant benefits to businesses advertising on iOS. Businesses will benefit from increased targeting capabilities, more detailed reporting, and greater trust with their users. This is made possible by expanded support for additional event types, improved reporting capabilities, and enhanced privacy protections. These improvements will likely result in higher conversion rates and a better return on investment for businesses advertising on iOS.
It is essential to recognise that these changes are thrilling. However, they also require us to use the data gathered ethically and according to Apple's rules. Advertisers should prioritise user privacy and use the data collected to provide a better experience for their users. By doing so, businesses can build long-term relationships with their customers and achieve sustainable growth.