The results
13.6%
Increase In Clicks
41%
Reduction In Campaign Ad Costs
44%
Reduction In Cost Per Registration
Gravitate Grew Inspire's Save Tax Workshop Registrations Immensely
Inspire Accountants wake up every morning to help business owners get cashed up, so that they can pull more money, time and happiness from their business.
Inspire were looking to promote their online Save Tax Workshop, which provides small business owners with a workbook, real-world examples, strategies and more.
Their main objective was to increase the number of attendees and reduce the cost per registration.
To help Inspire Accountants promote their online Save Tax Workshop, we proposed a data-driven approach that involves asset testing, multiple CTAs and copy variations and retargeting ads. Firstly, we conducted asset testing to determine the most effective images and videos to promote the workshop.
Secondly, we created a variety of CTAs and copy to test which ones resulted in the highest conversions.
Lastly, we used retargeting ads to reach individuals who have shown interest but have not yet registered. By continuously monitoring and analysing the campaign's results, we optimised the campaign for the best possible outcomes.
Our proposed strategy and solution for Inspire Accountants to promote their online Save Tax Workshop has been proven successful. By conducting asset testing, testing various CTAs and copy and using retargeting ads, we were able to achieve an increase in registrations and a 44% reduction in the cost per registration between our first campaign (25th January 2023) and our second campaign (10th February 2023) where we applied the learnings.
Our data-driven approach enabled us to continuously analyse and optimise the campaign for the most positive results.
"The save tax registrations, they are great. Seriously impressed at the registration amount, especially for online.”
- Ben | Founder of Inspire Accountants
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