Connecting People With Disabilities With Google Ads

The results

185%

Reduction In Average Cost Per Conversion

35%

Increase In Clicks

189%

Increase In Average Conversions Per Month

About

GRAVITATE Digital had the privilege of working with a reputable business operating in the healthcare sector in Australia. This business is dedicated to providing therapeutic services to children and adults living with disabilities and helping them achieve their full potential.

GRAVITATE Digital was thrilled to collaborate with this business, leveraging their expertise in the industry to create quality and effective campaigns. Our team worked together with the client to develop a comprehensive Google Ads strategy that enabled the business to connect with their clients more effectively.

The Challenge

The challenge came to filling the capacity of therapists throughout Australia which stemmed from a lack of leads, brand awareness and the introduction of new therapies into already competitive markets; creating a high cost per conversion average. GRAVITATE Digital understood that this business was in a hugely competitive market to become a leading healthcare provider.

The Strategy

A comprehensive competitor analysis was undertaken to understand the key opportunities in the market. This helped to build detailed targeting from the onset of the campaign and ads that spoke to the target audiences. With this deep brand, competition, audience and market understanding; GRAVITATE Digital created aligned, CPC Google ad campaigns. These targeted campaigns allowed the business to fill the capacity of their therapists, depending on where a therapist was needed the most.

A crucial component in ensuring that the campaign was precisely aligned with the target audience was implementing a robust strategy centred around location targeting, location-related keywords and the therapeutic service. Throughout the campaigns, GRAVITATE Digital refined the ads, keywords and specific location targeting; optimising for conversions and driving the client's goals.

The Outcome

Our aim was to reduce the cost per conversion and increase the volume of leads. We reduced the average cost per conversion by 185%, increased conversions by 189% and increased clicks by 35% within 12 months.

Following the management of the campaigns, we can use the results and insights to optimise the account performance, refine the audience targeting, optimise keywords, test the best-performing ad copy, improve ad experiences and allocate the budget effectively. This has helped us achieve better results and a higher return on investment.

The partnership between GRAVITATE Digital and the healthcare provider saw remarkable results, including an increase in leads and the filling of capacity for their therapists. With the comprehensive Google Ads strategy in place, the business was able to improve their online presence and effectively communicate their services to potential clients.

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