The results
171K
Impressions
5.45%
CTR
21X
Purchase ROAS
Suncoast Fresh Ads Return 21x Purchase ROAS
Suncoast Fresh supply high-quality fruit and vegetables to restaurants, cafes, hotels, businesses, and retail customers in Brisbane, Sunshine Coast, Gold Coast, Byron Bay, Toowoomba and beyond.
Suncoast Fresh work closely with their customers to deliver a paddock to plate wholesale fruit and veg solution that meets the ever-evolving demands of the hospitality industry.
For this campaign, Suncoast Fresh were looking to drive new audiences to purchase a new product offering and to be able to measure the results of their ad spend.
Key challenges:
1. First time to market with a new product and new audience.
2. Time is of the essence to pivot quickly in a rapidly changing COVID-19 environment.
Gravitate Digital quickly got to know the brand and team at Suncoast Fresh, diving in deep to understand the culture, goals, vision, products, audiences and the Suncoast Fresh community.
A comprehensive competitor analysis was undertaken to understand the key opportunities in the market. This helped to build detailed targeting from the onset of the campaign and ads that spoke to the target audiences.
With this deep brand, competition, audience and market understanding; Gravitate Digital created aligned, PPC Facebook and Instagram ad campaigns, together with compelling content from their passionate team.
These targeted PPC campaigns allowed Suncoast Fresh to reach ready-to-buy customers. Throughout the campaign, Gravitate Digital refined the ads and audiences, optimizing for conversions and driving Suncoast Fresh’s goal.
To compliment the ad campaigns, Gravitate Digital worked with the team at Suncoast Fresh to further develop a good funnel on their website to provide better conversion opportunities.
The campaign generated over 12,000 website visits from qualified customers, 171,000 ad impressions, a 5.45% click through rate and an out-of-the-ball-park 21X Purchase ROAS (Return on Ad Spend).
At GRAVITATE, we scale business by solutions-based, data-first strategies with an innate understanding of business. Not by chance. If you need support in developing a strategy that drives growth online, GRAVITATE digital is here to help.
SEO notably lead to an increase in quality traffic to the site, which saw an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market. However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
Tint-a-Home, Queensland's leading window tinting service provider with over three decades of industry experience, embarked on a strategic collaboration with GRAVITATE Digital in early 2022. The primary objective was to harness the power of digital advertising through Google Ads support during a period of reduced business activity.
Inspire Accountants achieved an influx of registrations and a 44% reduction in the cost per registration for their online Save Tax Workshop, utilising a multi-channel approach through Facebook & Instagram to reach a wider audience and drive registrations.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
Call Now
8.00am - 4.30pm AEST
