The Art of Attraction: Why Image Sizing is important in Digital Marketing

In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.

2023 Social Media Image Size Guide

In the ever-evolving world of social media, staying updated is a mandate, not a choice. As platforms undergo changes, and interfaces get redesigned, one consistent factor is the significance of visuals. As visual content continues to dominate social media, it's important for businesses and individuals to understand the optimal image sizes for each social media platform. Welcome to the 2023 Social Media Image Size Guide, your one-stop reference to get the most from your visuals!

First, Let's Talk Science (Briefly!)

Our brains are hardwired to process visual data 60,000 times faster than text. Big number, right? But it's not just about seeing the image—it's about understanding and engaging with it. A crisp, perfectly sized image tells your brand's story, connects emotionally, and gravitates people toward your message. See what we did there?

Why Proper Image Sizing is important in digital marketing


  • Using correctly-sized images communicates professionalism. An out-of-scale image can make your contenear amateurish.

Improved User Engagement

  • Studies have shown that high-quality visuals increase user engagement. An image with the right dimensions looks clean and attractive, thereby holding viewer attention.

Better User Experience (UX)

  • An image that's too large might take time to load, especially on mobile devices, leading to increased bounce rates. On the contrary, a too-small image might appear pixelated, degrading the user experience.
  • Ever stumbled upon a stretched or pixelated image on a brand's social media post? It detracts from the message, doesn't it? Correct image sizes ensure a smoother, more professional UX, more likely to keep an audience engaged and a spotless brand reputation.

GRAVITATE Digital | Social Media Image Size Guide

Mobile Optimisation

  • The Social Media Image Size Guide isn’t one-size-fits-all, especially with more than half of global web traffic coming from mobile devices. Tailored image sizes mean each visual shines brightly, no matter the screen size.

SEO and Page Load Times

  • Slow-loading, oversized images? A big no-no for SEO. Efficiently sized images, as per our robust Social Media Image Size Guide, can reduce page load times, sending positive signals to search engines and potentially boosting your rankings.

GRAVITATE Digital | Social Media Image Size Guide

Brand Consistency

  • Using consistent image sizes across different platforms solidifies brand presence and reinforcing brand identity and trust.
Read Time

GRAVITATE Digital’s Quick Tips for Mastering Social Media Image Sizes

  • Regularly update your knowledge on recommended image sizes for different social platforms.
  • Use compression tools that prioritise image quality while reducing size.
  • Test images on multiple devices before finalising any campaign.

2023 Social Media Size Guide

Whether you're setting up a Facebook ad campaign, Instagram post, or LinkedIn banner, remember: image sizing in digital marketing is more than meets the eye. It’s the foundation of your digital visibility. Check out 2023 social media size guide below.

1. Facebook

  • Profile Picture: 180 x 180 pixels
  • Cover Photo: 820 x 312 pixels
  • Shared Image: 1200 x 630 pixels
  • Event Image: 1920 x 1080 pixels

2. Twitter

  • Profile Photo: 400 x 400 pixels
  • Header Image: 1500 x 500 pixels
  • In-feed Photo: 1024 x 512 pixels

3. Instagram

  • Profile Picture: 180 x 180 pixels
  • Square Image: 1080 x 1080 pixels
  • Landscape Image: 1080 x 566 pixels
  • Portrait Image: 1080 x 1350 pixels
  • Stories: 1080 x 1920 pixels

4. LinkedIn

  • Personal Profile Picture: 400 x 400 pixels
  • Background Image: 1584 x 396 pixels
  • Company Logo: 300 x 300 pixels
  • Shared Image: 1104 x 736 pixels

5. Pinterest

  • Profile Picture: 165 x 165 pixels
  • Pins: 1000 x 1500 pixels

6. YouTube

  • Channel Profile Image: 800 x 800 pixels
  • Channel Cover Photo: 2048 x 1152 pixels
  • Video Thumbnails: 1280 x 720 pixels

7. TikTok

  • Profile Picture: 200 x 200 pixels
  • Video: 1080 x 1920 pixels

8. Snapchat

  • Profile Picture: Preferably 1080 x 1920 pixels
  • Snap Ads: 1080 x 1920 pixels

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Image sizing, though seemingly subtle, plays a pivotal role in determining the success of digital content. Just like a well-fitted suit makes a lasting impression, perfectly sized images command attention and respect. They act as the silent ambassadors of your brand's message, making every pixel count. In the dynamic digital age, staying attuned to these nuances isn't just beneficial—it's essential.

As we navigate the visually-driven landscape of 2023, ensuring your images are rightly sized is akin to setting the stage for a standing ovation. So, whether you're crafting a Facebook ad campaign, an Instagram post, or a LinkedIn banner, remember: image sizing in digital marketing is a foundational pillar of your digital presence.

Stay updated, stay optimised, and here's to mastering visual marketing in 2023!

Want to learn more? Reach out to the GRAVITATE team today for a chat.



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Frequently asked questions

Why is it essential to adhere to the recommended image sizes on social media platforms?

Do these image sizes apply to both desktop and mobile viewing?
How often do social media platforms change their recommended image sizes?
Will using the correct image size improve my content's reach or visibility on social media?
If my image is slightly off from the recommended size, will it still be displayed?
Proper image sizing might seem like a tiny detail in the vast sphere of digital marketing, but its impact is immense.