Latest news and insights from GRAVITATE

10 Aussie Brand Powerhouses To Learn From

When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.

Psychology Behind Brands: A Comprehensive Guide

Ready to unlock the full potential of your brand? Dive deeper into the realm of brand psychology and elevate your brand's connection with your audience to the next level. We’ll explore key psychological factors that impact consumer behaviour and brand perception. Through discussing colour psychology, word choice, brand personality, and other elements, we provide insights on fostering a deeper connection between brands and their audience. This guide serves as a roadmap for leveraging psychological principles to enhance brand affinity and customer loyalty.

35 Tips for Building a Strong Brand Online

Starting the process of crafting an online brand may initially appear overwhelming, yet with a clear plan in place, it can transform into an exhilarating endeavour. At GRAVITATE Digital, we excel in navigating you through the digital landscape. Today, we are exploring the essence of brand building in the digital realm. We will discuss the important elements of building a brand online and provide tips on how to formulate a cohesive and effective brand strategy.

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