Digital Marketing Strategy

Latest news and insights from GRAVITATE

The 2024 Essential digital marketing holiday calendar

2024 is brimming with potential for digital marketers, thanks to a slew of holidays and signature events. To maximize the impact of these golden opportunities, it's important to arm yourself with knowledge and precision and start planning ahead of time. To help you prepare, we've put together a guide to the essential holiday dates in FY2024. Dive into our comprehensive guide as we offer insights on moulding them to resonate with your brand's ethos and audience. Get set to strategise, innovate, and captivate!

2023 Ecommerce Competitor Research Secrets

Improve your e-commerce game in 2023 with our top insights on competitor research. Unlock tools, strategies, and tips for a thriving online presence. As the digital realm evolves, a brand can't just follow, it must lead. Curious? Dive deeper with us.

20 Dynamic Strategies to Amplify Holiday Sales this Cyber Weekend and Christmas

The holiday season, brimming with festive spirit and eager shoppers stands as a lucrative phase for eCommerce ventures. As consumers navigate the digital marketplace seeking ideal gifts and irresistible offers, businesses must optimise their strategies. Below, we unravel 20 tried-and-tested tactics to help elevate your sales trajectory this holiday season.

Unleashing the Power of Lead Generation: Proven Strategies to Skyrocket Your Business

Lead generation is the lifeblood of any business, be it an e-commerce venture or a service-based entity. The art and science of attracting and converting prospective customers into leads - individuals interested in your products or services - can dramatically impact a business's bottom line. There are numerous strategies to generate leads, but what works best varies from one business to another.

Harnessing the Power of Reflection and Analysis: Guide to Improving Your Digital Marketing Strategy

In the fast-paced world of digital marketing, reflection and analysis are key drivers of success. Regularly evaluating marketing performance, auditing content, understanding customer journeys, and staying ahead of trends will help your marketing campaigns stay fresh, relevant, and effective. In this article, we're going to delve deeper into how to harness these insights to improve future digital marketing strategies.

Harnessing the Power of A/B Testing in Digital Marketing

Discover how A/B testing can empower businesses to optimise marketing campaigns and make data-driven decisions to support business goals. Learn about selecting the right elements to test, determining sample sizes, and implementing a clear plan for success.

Navigating Success: Maximising ROI in Marketing

In today's competitive digital era, Return on Investment (ROI) stands as the beacon for business owners and marketing managers, illuminating the path to effective marketing strategies. Establishing well-defined goals is the foundation for amplifying ROI, complemented by diligent tracking and refinement of campaigns. So, set sail with ROI as your compass and witness your marketing investments flourish and profits soar.

Unlocking Digital Marketing Success with Mobile Optimisation

Get ready to unlock the power of mobile optimisation! This blog highlights why it's so important for digital marketing. We'll delve into responsive design, page speed, testing, and killer strategies to wow your mobile users. Embrace mobile optimisation, cater to mobile users, boost search engine visibility, and watch your business grow in this mobile-centric world. Let's dive in!

Digital Pathways: Selecting the Optimal Marketing Channel for Business Growth

In this article, we delve into the intricate landscape of digital marketing, analysing the pros and cons of digital marketing channels such as email campaigns, websites, paid advertising, social media tactics, influencer collaborations, and content marketing strategies. Recognising the unique attributes and potential pitfalls of each channel can guide businesses to make informed choices for their specific marketing needs.

The Art of Personalisation: Psychographics

This blog explores the concept of psychographic marketing and why it is important in today's competitive business world. We will provide insights into how marketing managers can utilise psychographic marketing to create targeted campaigns that resonate with customers on a deeper level.

Paid Advertising Platforms for a Funnel Marketing Approach

In this blog, we'll explain how marketers can use paid advertising platforms to reach potential customers at different stages of the sales funnel. It provides useful insights into how to use different advertising platforms and marketing tactics to target potential customers at the top, middle, and bottom of the sales funnel. We look at using social media marketing, paid search ads, email marketing, and customer loyalty programs to attract, engage, and retain customers.

The Power of Influencer Marketing

Discover why influencer marketing can be a powerful marketing tool and how to harness it for your Australian e-commerce brand. Benefit from increased brand awareness, authenticity, targeted reach, engagement, and improved SEO by partnering with the right influencers and aligning on an influencer strategy.

What Is Lead Generation?

This blog explains what lead generation is and how it helps businesses increase sales and revenue. The guide highlights the lead generation process, strategies, and tactics such as social media advertising, content marketing, and search engine optimisation. It also explains how businesses can qualify leads, build a lead generation strategy, and measure success. Read on to find out more!

Psychology And Marketing

Digital psychology, or neuromarketing explores how the human brain processes and responds to digital content. Marketers can use psychology theories in crafting campaigns that appeal to the unconscious mind and drive desired behaviours. This blog explores key psychology and marketing principles and how they can impact a consumer's needs.

How to Build a Digital Marketing Strategy in Australia

Building a digital marketing strategy can seem overwhelming. With an abundance of opportunities and the landscape's rapid evolution, the path to success can feel complex. This guide is here to demystify the process and help you get on your way to creating a successful digital marketing strategy in Australia.

The History of Digital Marketing: Where it all Began

The evolution of digital marketing has been a wild ride, from email marketing to social media and mobile apps. Businesses must focus on delivering a seamless customer experience as eCommerce continues to rise and AI and video marketing become more prevalent. At the same time, they must stay up-to-date with social media platforms' constant evolution. In this article we'll explore the latest trends and technologies in digital marketing.

Understanding Affiliate Marketing: A Beginner's Guide

Affiliate marketing is a performance based marketing strategy in which businesses pay affiliates for each consumer they successfully bring to their brand through their own marketing initiatives. In this article, learn more about affiliate marketing, discover how to become an affiliate, promote products or services, earn a commission, and why businesses use affiliate marketing for cost effectiveness, audience reach, and result tracking.

7 Steps to a Powerful Marketing Strategy

Creating a successful marketing strategy is an important aspect of any business plan. It requires a deep understanding of your target audience, market trends, and industry competition. A well-crafted marketing strategy can increase brand awareness, generate leads and drive revenue.

How to build a successful marketing campaign

Marketing campaigns are an essential part of any business's growth strategy. They allow you to reach new audiences, generate leads, and drive sales. But with so many different marketing channels and tactics to choose from, it can be overwhelming to know where to start. To help you create a successful marketing campaign, in this article we have shared some key steps to follow.

Essential Digital Marketing Calendar for 2023

The Digital Marketing Holiday Calendar that every digital marketer needs.

Essential Digital Marketing Pillars

This article explains what essential digital marketing pillars are important for success in the digital world in 2023.

Get to know us

Let's start a conversation together

Contact Now