7 Types of Instagram hashtags you should be using

Gravitate Digital Performance Marketing ExpertsGravitate Digital Performance Marketing Experts

This is the 2022 Instagram hashtag guide you need to implement into your business IG account for an improved organic marketing strategy.


First off, what are Instagram hashtags? A hashtag (#) is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter). They categorise content and make it more discoverable to the right people. Hashtags are often followed and are clickable.

The way you utilise your Instagram hashtags is a huge factor in the success of your Instagram strategy. The goal is for to your posts to be viewed by the right targeted audience, using aligned hashtags and as result, promote engagement. 

We all see hashtags all over Instagram, do you why are they so important? Using aligned hashtags can mean:

  • Expanding your Instagram following organically
  • Your target audience can find your hashtag in their feed even if they don’t follow you (yet)
  • A great way to build a community
We’ve put together 7 important hashtag types you need to use on an Instagram post
#Letsgetstarted

1. Industry Hashtags

Industry hashtags are quite general. These are the hashtags that your target audience most likely looks up when looking for your product or service.

Examples: #ecommerce #onlinebusiness #marketing #smallbusiness  #PerformanceMarketing #socialads #digitalmarketingaustralia #businessmarketing #companymarketing #onlinemarketing #socialmediamarketing #brandmarketing #onlinebrandgrowth #salesandmarketing #onlinesales #onlineconversions

2. Niche Hashtags

Niche hashtags are a little bit more specific than industry hashtags and highlight your speciality within the industry.

Examples: #digitalmarketing #PPC #PayPerClick #PaidAds #socialmedia #SEO #searchenginemarketing #brandstrategy #b2bperformancemarketing #b2cperformancemarketing #googlepaidadvertising #emaildirectmarketing #websitemarketing #consumerpsychology #funneloptimization

3. Community Hashtags

This is where all the people in the industry come together on IG.

Example: #marketersofig #marketingmanagers #marketingdirectors #marketingconcepts #marketingtechniques #marketingtips #marketersofinstagram #uniquemarketing #brandawareness

4. Location Hashtags

These are the hashtags describing your location and where your local audience can find you.

Example: #goldcoastmarketer #CabaritaBeachmarketer #NorriesHeadlandmarketer #ByronBaymarketer #GoldCoastmarketer #Brisbanemarketer #SunshineCoastmarketer #Perthmarketer #Adelaidemarketer #Perishermarketer #Thredbomarketer #Jindabynemarketer #Sydneymarketer #Melbournemarketer #Hobartmarketer #Newcastlemarketer #CoffsHarbourmarketer #NorthernNSWmarketer #Southeastqueenslandmarketer #NSWmarketer #QLDmarketer #Australiamarketer

5. Image Hashtags

Use these hashtags to describes whats happening in the photo.

Example: #mondaymeeting #mondayitiscure #mondaymad #madmonday #mondayfunday #motivationmonday #tiptuesday #digitalmarketingtip #digitaltip #tiptues #tuesdaytip #tuesdayteaching #teachtuesday #techtuesday #meetourcrazies #agencyteam #teamupwithus #wegravitate #consumerpschology #marketingpsychology #conversionfunnel #optimisation #consumerbehaviour #consumerbehavior #ecommercebehaviour #snowboarding #skating #surfing #hiking #adventure #getoutandlive #camping #healthiswealth #marketingsnowboarding #marketingsurfing #marketingskating #marketingmountainbiking #consciousbrand #sustainable #giveadamn #conciousmarketing #thoughtfulbrand #onepercentfortheplanet #community #impact #sustainablesundays #sustainablesunday  #recycled #recycleandreuse #arecycledwedding #1percentftp

6. Branded Hashtags

Large brands and Instagram accounts will have branded hashtags. If you use their hashtag in an approved way, you might get featured on their account!

Example: #gravitatedigital #gravitatedigital #gravitategrowth #gravitatebusiness #ecommerce #ecom #shopifyaustralia #digitalmarketing #digitalmarketingexpert #marketing #digital #digitalmarketingagency #cabaritabeach #caba #startup #scale #ecommerce #madeincabaritabeach #NorriesHeadland #ByronBay #GoldCoast #Caba #wegravitate #madeincaba

7. Special Day Hashtags

The idea behind these types of hashtags is to get some movement on a hashtag that is popular on a particular day of the year.

Example: #internationalcoffeeday #internationalsurfingday #internationaldonutday #internationalfunday #internationalburger #internationaltriviaday #internationalsocialmediaday #internationalecommerceday #internationaldigitalday #internationalblogday #internationalmarketingday #internationalbeachday

Use a mix of these hashtags for best results and remember to blend a variety of these 7 types of hashtags into every post. Most of all #havefun with it. 

Want to learn more, contact the Team at Gravitate Digital for a chat - info@gravitatedigital.com.au.

Yours,

The Gravitate Digital Team

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