The results
13.6%
Increase In Clicks
41%
Reduction In Campaign Ad Costs
44%
Reduction In Cost Per Registration
Gravitate Grew Inspire's Save Tax Workshop Registrations Immensely
Inspire Accountants wake up every morning to help business owners get cashed up, so that they can pull more money, time and happiness from their business.
Inspire were looking to promote their online Save Tax Workshop, which provides small business owners with a workbook, real-world examples, strategies and more.
Their main objective was to increase the number of attendees and reduce the cost per registration.
To help Inspire Accountants promote their online Save Tax Workshop, we proposed a data-driven approach that involves asset testing, multiple CTAs and copy variations and retargeting ads. Firstly, we conducted asset testing to determine the most effective images and videos to promote the workshop.
Secondly, we created a variety of CTAs and copy to test which ones resulted in the highest conversions.
Lastly, we used retargeting ads to reach individuals who have shown interest but have not yet registered. By continuously monitoring and analysing the campaign's results, we optimised the campaign for the best possible outcomes.
Our proposed strategy and solution for Inspire Accountants to promote their online Save Tax Workshop has been proven successful. By conducting asset testing, testing various CTAs and copy and using retargeting ads, we were able to achieve an increase in registrations and a 44% reduction in the cost per registration between our first campaign (25th January 2023) and our second campaign (10th February 2023) where we applied the learnings.
Our data-driven approach enabled us to continuously analyse and optimise the campaign for the most positive results.
"The save tax registrations, they are great. Seriously impressed at the registration amount, especially for online.”
- Ben | Founder of Inspire Accountants
SEO notably lead to an increase in quality traffic to the site, which saw an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market. However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
Tint-a-Home, Queensland's leading window tinting service provider with over three decades of industry experience, embarked on a strategic collaboration with GRAVITATE Digital in early 2022. The primary objective was to harness the power of digital advertising through Google Ads support during a period of reduced business activity.
Inspire Accountants achieved an influx of registrations and a 44% reduction in the cost per registration for their online Save Tax Workshop, utilising a multi-channel approach through Facebook & Instagram to reach a wider audience and drive registrations.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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