The Ultimate Guide to Creative Instagram Stories

Unleash Your Brand's Personality. This blog provides 10 tips and tricks for creating engaging and creative Instagram Stories, including using templates, experimenting with formats, adding interactive elements, and using storytelling. We'll emphasise the importance of eye-catching visuals, sound, and hashtags to increase reach and engagement and to showcase your best content.

What are Instagram Stories?

Instagram Stories is a feature on the Instagram social media platform that allows users to share photos and videos that disappear after 24 hours. With over 500 million daily active users, Instagram Stories has become a popular way for brands to share engaging and visual content with their followers.

But with so many brands using Instagram Stories, it can be tough to stand out and capture the attention of your audience. So, how can you create Instagram Stories that are creative and eye-catching? Here are 10 best creative Instagram Stories tips and tricks and why they work.

Jarred Diehm
Read Time

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10 Tips to Make Your Instagram Stories Stand Out

1. Use creative templates

One way to make your Instagram Stories stand out is to use creative templates that add visual interest to your content. For example, you might use a template that adds a fun background or a bold header to your Stories. There are a number of apps and tools that offer a variety of templates to choose from, including:

  • Canva
  • Adobe Spark
  • Unfold.

2. Use eye-catching visuals

Instagram is a visual platform, so it's important to use eye-catching visuals in your Stories. This could involve using high-quality photos or videos, or using graphics and animations to add some pzazz to your content.

3. Experiment with different formats

Instagram Stories offers a variety of formats, including:

  • Photos
  • Videos
  • Boomerangs (looping videos)
  • Superzoom (zooming in on a specific detail).

Experimenting with different formats can help you to find the one that works best for your brand and helps to keep your content fresh and interesting.

4. Use interactive elements

Adding interactive elements to your Instagram Stories, such as polls, quizzes, or countdowns, can help to engage your audience and encourage them to interact with your content. This can be a great way to gather feedback from your followers or to drive traffic to your website or other channels.

5. Use animation and motion

Adding animation and motion to your Instagram Stories can help to add visual interest and can make your content more engaging. This could involve using tools like Animoto or Giphy to create GIFs or short animations, or using features like Boomerang or Superzoom to add some movement to your content.

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6. Use storytelling

Instagram Stories is a great platform for telling a story, whether it's about your brand, your products, or your customers. Use a mix of photos, videos, and text to create a cohesive narrative that resonates with your audience and showcases your brand's personality and values.

7. Use music and sound

Adding music or sound effects to your Instagram Stories can help to set the mood and enhance the overall experience for your viewers. Just be sure to use music or sound that is appropriate and in line with your brand's image.

8. Use hashtags and tagging

Adding hashtags and tagging other users in your Instagram Stories can help to increase the reach of your content and expose it to a wider audience. This can be a great way to build your community and engage with other users on the platform.

9. Use Instagram stickers

Instagram offers a variety of stickers that you can add to your Stories, including:

  • Location tags
  • Emoji
  • Polls.

Using stickers can help to add some fun and personality to your content and encourage your followers to interact with your Stories.

10. Use Instagram Highlights

Instagram Highlights allows you to save your Stories and display them on your profile for a longer period of time. This is a great way to showcase your best content and make it more discoverable to new followers.

In conclusion, there are many ways to create creative and engaging Instagram Stories that capture the attention of your audience. By experimenting with different formats, using interactive elements, and using storytelling, you can create Instagram Stories that stand out and drive greater engagement and conversions.

Want to learn more? Reach out to the GRAVITATE team today for a chat.



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Frequently asked questions

What are some different formats I can experiment with in my Instagram Stories, and how can I use them to keep my content fresh?

What are some interactive elements, that engage my audience in my Instagram Stories?
What role do music and sound play in enhancing the overall experience of Instagram Stories?
How can I make my best Instagram Stories more discoverable to new followers using Instagram Highlights?
What are some creative templates I can use to enhance my Instagram Stories?
Instagram Stories has become a popular way for brands to share engaging and visual content with their followers