Search Engine Optimisation (SEO) is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1,000 words because that’s what Google prefers.
Keywords are the words and phrases that searchers use, usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
How often should I update my website?
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog.
How often should I post a blog or post on social media?
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.LinkedIn? At least twice a week and no more than once per day. Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good. When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case. “If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited. What is inbound marketing?
Inbound Marketing is a term which was invented by HubSpot. Here’s what they have to say about it: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have”. Think of outbound marketing is the television advert that interrupts your TV show, regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.
Which social media channels should my business be using?
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer? Is email marketing still effective? Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.