Content Marketing

Latest news and insights from GRAVITATE

The Art of Persuasion: 13 Conversion Copywriting Techniques

The art of persuasion is ancient, dating back to times when merchants in bustling markets needed to woo potential customers with the right words. In today's digital era, the landscape might have changed, but the core principles remain. Digital marketing orbits around good copywriting. In this blog, we’ll explore 13 tried-and-true techniques to sharpen your conversion copywriting skills.

Unleash Your Inner Creativity with These GIF-Making Hacks

Learn how to create eye-catching GIFs using various tools and methods such as online GIF makers, video editing software, Photoshop, screen recording tools, or even using your own camera or smartphone.

From Blurry to Beautiful: The Ultimate Guide to Image Optimisation

If you want to improve the performance and usability of your website or eCommerce store, image optimisation is the key. In this blog, we will walk you through the 9 must-know tips to optimise your images for stunning visuals. From choosing the right file types to lazy loading and using image sprites, we cover it all. Don't let slow-loading images weigh your website down, read on to learn how to optimise your images and achieve your digital marketing goals.

5 Essential Marketing Workflows to Boost Your Business Growth

In this blog we discuss the importance of having a marketing workflow to streamline and optimise marketing efforts. We'll explain the different types of workflows, including lead generation, lead nurturing, content marketing, social media marketing, and email marketing, and provides examples of activities that can be included in each workflow.

How to Create the Perfect Youtube Video Description Template for Maximum Visibility and Engagement

This YouTube video description article provides tips for you as a content creator to optimise your YouTube videos for maximum visibility and engagement, by creating an effective YouTube video description template.

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