The results

171K

Impressions

5.45%

CTR

21X

Purchase ROAS

About

Suncoast Fresh supply high-quality fruit and vegetables to restaurants, cafes, hotels, businesses, and retail customers in Brisbane, Sunshine Coast, Gold Coast, Byron Bay, Toowoomba and beyond.

Suncoast Fresh work closely with their customers to deliver a paddock to plate wholesale fruit and veg solution that meets the ever-evolving demands of the hospitality industry.

The Challenge

For this campaign, Suncoast Fresh were looking to drive new audiences to purchase a new product offering and to be able to measure the results of their ad spend.

Key challenges:

1. First time to market with a new product and new audience.

2. Time is of the essence to pivot quickly in a rapidly changing COVID-19 environment.

The Strategy

Gravitate Digital quickly got to know the brand and team at Suncoast Fresh, diving in deep to understand the culture, goals, vision, products, audiences and the Suncoast Fresh community.

A comprehensive competitor analysis was undertaken to understand the key opportunities in the market. This helped to build detailed targeting from the onset of the campaign and ads that spoke to the target audiences.

With this deep brand, competition, audience and market understanding; Gravitate Digital created aligned, PPC Facebook and Instagram ad campaigns, together with compelling content from their passionate team.

These targeted PPC campaigns allowed Suncoast Fresh to reach ready-to-buy customers. Throughout the campaign, Gravitate Digital refined the ads and audiences, optimizing for conversions and driving Suncoast Fresh’s goal.

The Outcome

To compliment the ad campaigns, Gravitate Digital worked with the team at Suncoast Fresh to further develop a good funnel on their website to provide better conversion opportunities.

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The campaign generated over 12,000 website visits from qualified customers, 171,000 ad impressions, a 5.45% click through rate and an out-of-the-ball-park 21X Purchase ROAS (Return on Ad Spend).

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At GRAVITATE, we scale business by solutions-based, data-first strategies with an innate understanding of business. Not by chance. If you need support in developing a strategy that drives growth online, GRAVITATE digital is here to help.