Do you know how to get your Instagram account noticed by the right audience and grow your following? Hashtags are a great (and free) way to reach new clients and followers.
You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.
Here are a few tips to help you get started:
Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.
Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden.
Using a broken tag will make your other tags useless.
If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.
Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).
If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team - email@example.com. Don’t forget to follow us too @gravitatedigitalmarketing
The Gravitate Digital Team