PO Box 250Cabarita Beach NSW 2488
What are marketing analytics?Analytics. Not the first thing that comes to mind when you think marketing. At GRAVITATE, we firmly believe that measuring the effectiveness of marketing initiatives and responding to the discoveries is paramount to a successful marketing strategy. Most digital marketing tools have their own built in analytics tools and can be fairly robust. Take Google Analytics for example. It is important however to look at analytics from all initiatives both holistically and granularly to determine whether marketing strategies are effective and to inform trends and optimisation strategies.Another important element is ensuring the data you're reporting on is accurate! It's amazing to see the amount of businesses we work with who have not set up their marketing analytics accurately and have been using incorrect analytics to guide them.Accurate analytics is key!
Advertising online is a form of digital marketing and is the process of promoting products or services to reach an audience using the internet. At GRAVITATE, we believe that advertising your business online is crucial to growth and can often be more cost effective than traditional marketing efforts.Advertising online allows for use of countless techniques and resources to reach a specific audience amongst the whopping 4.7 billion people that use the internet! Now that is an audience if we’ve ever seen one!At GRAVITATE, we partner with businesses to scale their brands with paid advertising using the power of the digital world, so we can reach that huge 4.7 billion audience.
What is Alt Text?Despite your best SEO copywriting efforts, not optimising website images could be hindering a website's overall SEO performance. So how do you do this? Alt text on images (or alt tags or alt descriptions) is the written words that show if an image fails to load on a webpage for a user. What is important from an SEO perspective is that this copy allows search engines to better crawl and rank your website.Adding alt text to your website images can not only boost your SEO, it can also help to improve your user experience.
Do I need a blog?A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging was their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm, right through to a construction company. So in a nutshell, yes, we definitely recommend starting a blog!How often should I post a blog?When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case. “If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.
What is Brand Awareness?Brand Awareness is the recognition of a company, product or service. The higher the rate of brand awareness, the easier it becomes to reach specific goals. Our clients are crucial and mean the world to us. So in turn, we use brand awareness to study and recognise the entire business. This helps us understand how we can work together to support business growth. Just ask any of our clients - we take pride in understanding every little detail about their businesses! After all, our client success translates to our success.
Simply put, communication is the exchange of information. Communication is as easy as ever in the digital world we live in, whether via social media, email, video calls or text messaging. At GRAVITATE, we believe that communication is vital as it allows our team and clients to operate smoothly in working towards the same goal. GRAVITATE ensures that we use all forms of communication to build a relationship of trust and commitment!
What is Content Marketing?In today's saturated digital space, it's becoming harder to reach audiences and make an impact. Cue Content Marketing. The marketing tool focuses on helping to reach a target audience with appropriate, brand consistent, authentic and valuable content.Content marketing is a long term strategy that involves planning, creating and sharing carefully curated content to reach a target audience. Effective content marketing usually involves high-quality, consistent content and storytelling! Everyone remembers a great story right! This tool is pretty broad and can work in conjunction with other marketing pillars. We have listed a few below: - Blogs- Podcasts- FAQs- Opinion posts- Social media- Video- Paid ad- InfographicContent marketing for a brand can help to bolster:- Brand Awareness- Conversions- Building strong relationships with customers- Customer loyalty- Reach- Barriers to purchase- Brand communityContent marketing might not render results for every business but with the right strategy and research it can be a powerful tool.Did you know: Content marketing brings in 3 times as many leads as traditional marketing and costs 62% less - HubSpot
What is digital marketing?Digital Marketing is what GRAVITATE specialises in! Simply put, it is all marketing efforts that use the all-mighty power of the internet or electronic devices to reach current and prospective customers. In contrast to traditional marketing such as print, digital marketing typically refers to marketing campaigns delivered on a computer, phone or tablet through a variety of channels such as social media posts, Facebook and Instagram ads and Google Ads.What is traditional marketing? Traditional marketing will focus on radio, TV, print and film, whereas digital marketing delivers via apps, websites, blogs, social media, email and online content. Why would my business benefit from digital marketing?Tell me - how often were you on your phone today? Digital marketing helps you to connect with a target audience and brand community. Digital marketing can be exponentially more cost effective than traditional marketing in terms of reach.In modern day business, companies, big or small, leverage digital channels such as search engines, social media, email and other websites to ensure they can reach a wide audience in a more cost-effective way. Perks! Digital marketing is also measurable so aligning money where results are is more transparent.The answer is, let's test it. We won't know until we setup and run some campaigns together to learn what return on investment we will see.You don’t have to replace your traditional marketing efforts with digital methods. Digital marketing is another string to the bow.What are the typical roles within a digital marketing agency?This varies depending on the size of your agency and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency:- Managing Director/Founder Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.- Graphic Designer UI Designer: This is someone who specialises in user friendly website design.- Web Developer Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.How much does digital marketing cost?Digital marketing is a broad space. Depending on whether it's project work for email automations, a website build or retainer work with ongoing paid ads, they will all have pricing to suit. For accurate pricing with GRAVITATE Digital, please Contact Us.
What is Email Direct Marketing?Email has the ability to reach audiences personally at scale. No list of potential customers is more potent than your email marketing list and is why email marketing continues to be one of the most effective marketing strategies. Did you know, there are 3.9 BILLION daily email users! (Statista, 2020).Email marketing can play an integral role in a marketing strategy. Email marketing is a fantastic tool to:- Keep customers informed and engaged between purchases- Create personalised and value driven content- Generate traffic- Brand Awareness- Building relationships- Collect feedback- Lead generation- Give customers that little nudge to click "purchase" on their abandoned cartEmails have an increased rate of impressions on new and existing customers compared to social media. Why? People aren’t dealing with an algorithm! When an email is sent to an inbox, an impression is made. Your business has now planted a digital seed in their mind. With so many users and successful results, it's important to build a strong email marketing strategy.When working with emails, it is necessary to be aware of national (and international) email regulations when it comes to sending out marketing emails and managing email lists.
What are Facebook Ads and how do you run Facebook Ads?Facebook Ads are paid ads that a business can place on both Facebook and Instagram (Meta Ads). These ads are targeted at specific demographics and criteria specified in an ad set up. Ads can take many forms, from shopping ads, to lead generation ads.According to Facebook, there are over two billion (YES BILLION) active users that use Facebook every month. So it goes without saying that you will be able to reach an appropriate audience with Facebook Ads.Set up and optimised appropriately, Facebook Ads can help to increase:- Brand awareness- Purchase conversions- Scaling and website retargeting- Conversion funnel optimisationGRAVITATE Digital partners with a number of clients to manage Facebook Ads. We take the time to learn your business, your brand language and story, weaving in our own digital expertise seamlessly with your brand and team.Niche but potent, we are big on data. We master the art of turning abstract numbers and data into personalised and out-of-the-box ideas.We take the time to learn your business, your brand language and story, weaving in our own digital expertise seamlessly with your brand and team.We take the time to learn your business, your brand language and story, weaving in our own digital expertise seamlessly with your brand and team.We take the time to learn your business, your brand language and story, weaving in our own digital expertise seamlessly with your brand and team.
What is a Digital Marketing Funnel?The digital marketing funnel is a representation of the full journey of a customer from first awareness of a product or service, through to purchase or lead conversion.The funnel is used specifically to gain insight around how a customer acts, and what leads them to making their final decision. No customer looks at a product or service and instantly wants to buy it, but rather there is an extensive process behind a purchase, used by marketers to understand the type of content, action, communication and nurture needed at each stage to help convert a customer and eventually a brand ambassador. Understanding the digital marketing funnel is essential to see growth!
What are Google Ads?Google Ads is Google's online advertising platform and works under a pay-per-click (PPC) model. At a simplistic level, this is where you have to pay every time a visitor clicks on an ad. Advertisers bid to display advertisements, service offerings, product listings, or videos in relevant Google Search results and on non-search websites.
What is a Hash Tag?Likely you know what hashtags are by now, but just in case we will remind you. Hashtags are used as words or phrases that link to a specific topic or category, in which lies content all about that specific topic. For example, if you wanted to search for Fiction Books, you could use #FictionBooks as a way of searching for a good Fiction Book recommendation. Similarly, you could post a discussion with the hashtag #FictionBooks to display the type of book you're reading so others may find it.Hashtags help make specific topics discoverable amongst the vast sea of the internet, which is full of unlimited information.
What is Inbound Marketing? Inbound Marketing is a term that was invented by HubSpot. Here’s what they have to say about it: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have”. Think of outbound marketing as the television advert that interrupts your TV show, regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.
What are Instagram Ads?Similar to Facebook Ads, Instagram Ads are paid ads that a business can place on Instagram. Instagram ads are managed under Facebook’s Ad Manager (Meta Ads). These ads are targeted to specific demographics and criteria specified in an ad set up. It is important to understand the business at a granular level and the target audience. At GRAVITATE, we believe that Facebook covers the widest range of demographic, whereas Instagram is generally catered towards a younger audience. Both platforms make it easy to set goals and objectives from the start. If you are an eCommerce business, Instagram Ads are an amazing way to reach a target audience!
What are keywords?When someone goes to a search engine to learn more about a topic, they use words or phrases to find specifically what they are looking for.These words or phrases are keywords in the digital marketing world! These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. At the end of the day, a search engine's job is to try to find the most helpful and relevant results for a user. Keywords are used as an important marketing tool to gain the basic attention of a search engine. Brand, product and service related keywords should be strategically included into website pages and content to support SEO. Can you think of keywords that customers would search for to learn more about your business? Do these feature on your website?
What is Live Streaming?Live Streaming is the process of using an option to portray a live video on a range of social media platforms. It is live and raw video content that helps businesses interact with their customers and is a great way to gain feedback, ask questions, interact with users and gain a scope of who customers are. Live streaming is also a great way of gaining a new audience and introducing people to a brand or promote customer loyalty.
What is marketing automation?Marketing automation is technology that can automate marketing activities. Marketing automations are typically used for repetitive tasks such as email marketing. Examples of marketing automations include automatic email welcome series or survey & feedback emails. Automation can not only provide efficiency, it can also enable the ability to reach more customers with a highly personalised approach and experience.
Networking is an essential part of marketing believe it or not! Whether it is digitally or in real life, talking to others and gaining their opinion is a great benefit for a business. You can always learn a lot from other people, especially if they are in the same industry. Networking and communication go hand in hand together to help build strong relationships.
What is Omni-channel marketing?Omni-channel marketing refers to strategies where businesses promote products and services across more than one channel, device or marketing platform. For example, Facebook and Instagram Ads (Meta), LinkedIn Ads and Google Ads, laptop devices and mobile devices. Omni-channel marketing initiatives using multiple channels work together to reach customers at various stages in the digital marketing funnel to deliver a targeted, strategic and consistent customer experience. It is this unified customer experience that sets omni-channel marketing apart from multi-channel marketing. The focus is on providing a seamless customer experience across all channels, increasing the chances of converting them into a lead or purchase. The most common channels used include email, social media, website, and direct mail.Effective omni-channel marketing is no easy feat. A considered omni-channel marketing strategy is important to maintain consistent messaging, visuals, and positioning statements across all channels, platforms, and devices. The strategy should aim to deliver a seamless brand experience across channels.
Optimisation in the GRAVITATE Digital world is the process of constantly changing and updating the marketing levers of in a business to enable better results. To put it simply, optimisation is used to collect, digest and interpret data to analyse whether a marketing initiative is working or not and why. Data is constantly being created, so it is important to pay close attention to any changes that may follow!
What is Pay Per Click Advertising? Pay per Click is a form of advertising where each time an advertisement is clicked on, the advertiser pays for it.
What are Retargeting / Remarketing ads?When a potential customer visits a site and leaves, retargeting ads provide that brand the ability to deliver retargeting ads to that potential customer again. The goal here is to not do this in a pesty way, but in a smart, authentic and quality driven way that invites the potential customer back to the website in a smooth flow, to make a sale or help build the brand's community.Most potential customers have a short attention span on a new website they visit. Often, a potential customer needs a few touch points before they purchase (cue marketing funnel). If a potential customer needs to think about a purchase or just doesn’t have the time to check the brand out for long, retargeting ads can remind them of the brand and encourage them back to learn (and shop) more.
What is SEO?In our own words, Search Engine Optimisation (SEO) is the process of optimising online content to ensure a search engine like Google for example, will be favourable in showing the content as a top result when the people of the internet search with relevant keywords relating to your business. An example of one of these tactics is making sure that this blog is a minimum of 1,000 words because that’s what Google prefers.The importance of SEO in business means the difference between ranking #1 or #100, 1st page or 10th page on a Google search. Now ask yourself, how many times do I actually click onto page #2 of Google search results? If you answered “never”, then you already know the significance of not only creating optimised content, but having well-structured SEO.There are 3 main areas of SEO:1. On-page2. Off-Page3. Technical SEOEach of these tactics have their own place individually and within a successful digital marketing strategy.
What are SMART Goals and why do we use them?At GRAVITATE Digital, we use SMART goals in all aspects of our business. From internal team career goals to client marketing campaigns. You'll hear us harp on about them so we thought we’d share the psychology behind why we love using them.SMART goals are a set of criteria that can be used to create goals. The criteria helps to clearly define what a successful goal looks like and how to get there. This ultimately means you are more likely to stay on track to achieve your goals.SMART is an acronym for:S - SpecificM - MeasurableA - AchievableR - RelevantT - Time-based
What is Social Media Marketing?Social media… the one we've all heard about and fill far too much of our time with. #popularIn all seriousness though, being active on social media is a bumper tool in a brand's belt. Social media marketing is the use of social media platforms such as Facebook, TikTok, Instagram, Facebook, LinkedIn and Pinterest to connect with a target audience and nurture a brand community.Organic and paid social media marketing both have their place in what is now a saturated and algorithm driven environment. Don't be afraid to try paid advertising teamed with an appropriate strategy.Social Media Marketing should be paired with a realistic social media strategy and a plan to guide content, engagement and paid advertising; coupled with regular reflection on the results.How often should I post on social media?- Facebook? Aim for once a day and definitely no less than 3 times a week.Instagram? Once or twice a day.- LinkedIn? At least twice a week and no more than once per day.- Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
What are TikTik Ads?Similar to the other social media platforms, you can now also implement paid ads on TikTok. Since its inception in 2016, TikTok has become one of the highest growing social media platforms with more than 1 billion active users. It is clear the social media giant sees the potential in marketing on their platform, introducing TikTok for Business where a business can set objectives, outline their budget and review campaign settings with ease.At GRAVITATE, we are more than happy to guide you through how to get set up on TikTok, as we believe the platform will only increase in popularity and use over time.
One of the most vital ways to gain feedback on a business is to acknowledge the user experience. Whether it's through using the website, social media, or even coming into store, the user experience is the difference between a customer remaining loyal or not returning.
Implementing videos to market a business is a great tool to connect with customers visually. Currently, Youtube is the most popular video platform with 2.6 billion users. Videos make information you want to relay to a customer easy and informative, and a great way at showing that you care.Videos can also be posted on most digital platforms whether its via email, on a website, TikTok, Instagram or Facebook as examples. Videos Through this, you are creating content not just for one platform, you can reuse the content anywhere you like!
Digital Marketing is all about teamwork, and as the saying goes - it makes the dream work! Here at GRAVITATE, we want to work alongside you in this awesome journey of scaling your business. We see success in your success, and are with you every step of the way. In fact, here is a testimonial from one of our amazing clients in which we still work alongside. We are invested in the success of our clients, tailoring bespoke, intelligent and high quality outcomes.
Feel free to explore our other journals on various digital marketing topics, or book a call to learn how we can help your business grow!
PO Box 250 Cabarita BeachNSW 2488
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