May 2023

Maximise Your Ad Campaigns on iOS: Discover the Latest Improvements!

Apple's improvements to Aggregated Event Management for iOS app ads will benefit businesses by expanding support for additional event types, providing improved reporting capabilities, and enhanced privacy protections. These changes may lead to higher conversion rates and a better return on investment for businesses advertising on iOS. However, it is important to use the data gathered ethically and according to Apple's guidelines to build long-term relationships with customers.

Apple's iOS platform updates

Apple's iOS platform is used worldwide which makes it an attractive platform for businesses looking to promote their products and services. One of the most effective ways to advertise on iOS is through iOS app ads. These ads allow businesses to target specific users who are more likely to be interested in their products or services.

On April 26 2023, Apple brought some exciting changes to aggregated event management for iOS app ads. These changes will help businesses reach more people who use their iOS app. In this blog post, we will discuss these improvements and how they will benefit businesses advertising on iOS.

Ruby

Read Time

4

min

What is Aggregated Event Management?

Before we dive into the improvements, let's first understand what aggregated event management is. Aggregated event management is a feature introduced by Apple in iOS 14.5 that allows advertisers to measure and optimise the performance of their iOS app ads. The feature aggregates user data to protect user privacy while still allowing advertisers to measure the effectiveness of their ads.

Aggregated event management enables advertisers to monitor specific events in their iOS app. Examples include the number of times a user completes a purchase or adds something to their cart. This data is then aggregated and made anonymous by Apple to protect user privacy. Advertisers can use this data to improve their ad campaigns. This will help them to target users who are more likely to take certain actions while using the app.

Improvements to Aggregated Event Management

Apple has introduced important advancements to aggregated event management on April 26, 2023. This will make it simpler for businesses to advertise on iOS.

These improvements include expanded support for additional event types. The changes will include:

In-app registrations
Trial starts, and
Subscription upgrades.

Businesses will be able to track and optimise their ad campaigns based on a wider range of user actions.

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Improved reporting capabilities

The update has also given way to improved reporting capabilities, allowing businesses to see more detailed information about how their ads are performing. This information includes:

The number of times an ad was shown;
The number of clicks it received; and
The number of times users completed specific actions within their app.

With this information, businesses will be able to make more informed decisions about how to optimise their ad campaigns.

Enhanced privacy protections

As always, user privacy is a top priority for Apple. With this update, data will be anonymised and aggregated, which will prevent user information from being exposed. Businesses however, will have access to anonymised information to be able to measure and improve their ad campaigns with more accuracy.

How Will These Improvements Benefit Businesses?

Businesses will benefit greatly from the new changes. Here are a few of the key benefits:

Increased targeting capabilities

The expanded support for additional event types will allow businesses to target users who are more likely to take specific actions within their app. Businesses can optimise their ad campaigns to reach users more likely to convert. This leads to higher conversion rates and a better return on investment (ROI).

More detailed reporting

Improved reporting capabilities will allow businesses to see more detailed information about how their ads are performing. This information can help us make better decisions when optimising ad campaigns. This should ultimately increase the performance of ad campaigns and their return on investment.

Enhanced privacy protections

Businesses can trust that Apple has taken steps for user data to be kept anonymous and grouped together in a way that maintains user privacy. At the same time, businesses can measure and improve their advertising campaigns. This helps to build trust with users, which can lead to increased engagement and conversions.

The upcoming improvements to aggregated event management for iOS app ads will provide significant benefits to businesses advertising on iOS. Businesses will benefit from increased targeting capabilities, more detailed reporting, and greater trust with their users. This is made possible by expanded support for additional event types, improved reporting capabilities, and enhanced privacy protections. These improvements will likely result in higher conversion rates and a better return on investment for businesses advertising on iOS.

It is essential to recognise that these changes are thrilling. However, they also require us to use the data gathered ethically and according to Apple's rules. Advertisers should prioritise user privacy and use the data collected to provide a better experience for their users. By doing so, businesses can build long-term relationships with their customers and achieve sustainable growth.

Want to learn more? Reach out to the GRAVITATE team today for a chat.

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Frequently asked questions

Will the Apple IOS changes impact user privacy?

No, the changes are designed to enhance privacy protection by ensuring that user data is anonymised and aggregated in a way that protects user privacy while still allowing businesses to measure and optimise their ad campaigns.

Do advertisers need to make any changes to their ad campaigns to take advantage of the improvements?

Advertisers will need to review their app is configurations to send the relevant data to Apple. This can be done using the SKAdNetwork API.

What types of events can be tracked with the expanded support?

The expanded support includes in-app registrations, trial starts, and subscription upgrades. This allows businesses to track and optimise their ad campaigns based on a wider range of user actions.

Are there any ethical considerations businesses need to be aware of when using aggregated event management?

Yes, businesses should prioritise user privacy and use the data collected ethically and in compliance with Apple's guidelines.

Will the improved reporting capabilities provide real-time data?

No, the reporting data will be delayed by at least 24 hours to protect user privacy.

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